How to Build Trust and Credibility on Social Media as a Medi-Aesthetic Clinic

Long gone are the days when social media was an optional extra to promote your medi-aesthetic clinic. Now, if you aren’t utilising the power of social platforms, you are automatically putting your business on the back foot of your competitors. The good news? You don’t need high-budget videos or millions of followers to build credibility. … Continued

What Quality Assurance Really Means for Your Spa, Clinic, and Salon Software

A peek behind the curtain: how rigorous testing ensures reliability, data safety, and smooth day-to-day operations for busy salons, spas, and clinics. “In a salon, clinic, or spa, confidence begins in the mirror — but it’s sustained by the systems you can trust behind the scenes.” The usual rhythm of a busy salon, spa, or … Continued

Unlock Your Salon, Spa, or Clinic’s Potential with Phorest Ads Manager

Ready to transform interest into confirmed bookings and grow your salon, clinic or spa? Phorest Ads Manager is your revolutionary tool for social media advertising, designed to effortlessly connect your services with the right audience. More than just an ad platform, it’s your dedicated growth partner, streamlining ad creation and client targeting. What truly sets Phorest Ads Manager apart … Continued

Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with … Continued

The UK Salon Industry is in Crisis. But You Can Help.

With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast.  This growing crisis in the industry is largely caused by the Government’s unfair two-tier tax system, which forces local salons to pay 3X … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

The Year to Elevate: Salon Owners Summit 2025 Recap

If there’s one thing I’ve learned from this industry, it’s that salon owners don’t let anything get in their way—not even one of the biggest storms Ireland has seen in recent history. On the Friday before our ninth Salon Owners Summit, as we felt the winds pick up in Dublin and started to hear news … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI … Continued