Snapchat Compared To Other Salon Video Marketing Platforms

I hosted, for the first time, the Phorest Academy ‘Introduction To Snapchat’ webinar a few days ago, and to my great surprise, more than 75% of the attendees had previously used Snapchat – even if just for personal use. Hence, I spent less time explaining how to set the app up and more time on Snapchat’s underlying … Continued

Get More Clients With A Salon Instagram Business Profile

More likely than not, your salon has an Instagram page. However, a recent update rolled out and we believe it’s only going to be beneficial to you: it’s time to switch to a salon Instagram business profile! Worry not, I’ll be going through all the steps to make that switch happen and will also help … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

Salon Social Media Tips: Using Instagram Stories

Last week, Instagram launched a brand new feature they called ‘Stories’. At the time of its launch, everyone’s lips read: “They copied Snapchat”. But it seems like brands and Instagram users are catching on to it… So the main questions are: what are Instagram Stories, how do they work and in what way are they similar or different … Continued

How This Online Bookings Feature Makes Upselling Easy

When sales are not the strongest aspect of your personality, upselling products, services or treatments to clients can be quite challenging. In the long run, however, it does makes a huge impact on salon revenue. This is an area of concern that is frequently brought to our attention. You asked, and we listened. Coming to you … Continued

How To Schedule Your Salon Weekly Instagram Posts

A few weeks ago, we published a post giving tips on how to create outstanding Instagram posts for your salon. We also asked you if you would like to see more posts on Instagram related apps you could use and the response looked like this (!!!!!) : Ask and you shall receive: today we’ll explain … Continued

3 Effective Rules To Create Outstanding Instagram Salon Posts

Chances are that like me, you have a soft spot for the way-too-cute-to-handle kitten and puppy pictures on Instagram… Right? Who can resist posting or liking them really… But is that beneficial for your Instagram salon posts?! Kittens might be absolutely fine for a personal profile, but you might want to look into developing a … Continued

How Damaging Can Your Salon Social Media Competitions Be?

Ah, the trusty salon social media competitions… What a great way to get a surge of new followers for your business page! They can be fun, they can be quick and they can really help get your name out there. However, the cons of salon social media competitions may just outweigh the pros. Don’t believe … Continued

3 Overlooked Consequences Of Not Going Mobile With Your Salon

No, we don’t mean selling your premises and taking to the road. We mean getting your salon on the one place we know for certain that your clients are focusing their attention on: their phones! We have written some articles in the past on The Difference Between A Salon App & A Salon Website and The Digital Diary … Continued