Introducing Phorest Academy’s Salon Instagram Masterclass

If you keep up to date with Phorest Academy, then you might have already heard of our newest webinar… Introducing the Salon Instagram Masterclass! If not, well let’s start from the beginning. Phorest Academy is an educational hub full of hour-long webinars and masterclasses. Accessible from your phone or tablet (via GoToWebinar for Android & … Continued

Salon & Spa Hashtag Etiquette: The Do’s & Don’ts

When posting salon news, special offers and latest promotions on social media, one way to ensure that you reach a lively, chatty audience is to use hashtags. In fact, we have quite a few salon or spa hashtag ideas right here. But hashtags can be a touchy subject: there are a few etiquette rules that you … Continued

The Easiest Method To Get More Salon Facebook Reviews

If you have attended Phorest Academy’s most recent webinar on Online Reputation, then you’ll have a better understanding of why taking control of how people treat, react and rate your business online is so important. The hour long masterclass also discussed techniques to get more reviews on different channels (Google, Yelp, etc.). What I want … Continued

Get More Clients With A Salon Instagram Business Profile

More likely than not, your salon has an Instagram page. However, a recent update rolled out and we believe it’s only going to be beneficial to you: it’s time to switch to a salon Instagram business profile! Worry not, I’ll be going through all the steps to make that switch happen and will also help … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

The Most Common Salon Advertising & Marketing Mistakes (And How You Can Avoid Them)

Have you ever heard the phrase, “Making mistakes is better than faking perfection”? Personally I love that statement. Because much too often we look at mistakes as the worst.thing.EVER. When in fact they are merely indicators for us to try something again, but in a different way. The only time a mistake should be treated … Continued