Your salon business knowledge bank

From Instagram to your Phorest financials, we have a playbook for every one of your salon's needs.
Guides
Pattern

Guides

eBooks

The Salon Owner’s Ultimate Guide To Instagram

Take your Salon Instagram account to the next level.

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The Salon Owner’s Email Marketing Gameplan

One of the most effective ways to drive clients back through your doors, that is, once you have your plan in place!

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The Salon Owner’s First Steps To Online Reputation

The ABCs of navigating through your online reputation. Take control of how people treat, react, and review your salon business online.

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The Salon Owner’s Ultimate Guide To Shaping A Retail Culture

From interviews to display tips and social media advice, get the confidence you need to truly embrace the opportunity that is retail.

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The Salon Owner’s Ultimate Guide To Snapchat

Become an expert at the fastest growing social media platform ever, and drive a whole new generation of clients through your doors.

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The Salon Owner’s Ultimate Guide To Facebook

Get the tools and knowledge to become a salon Facebook Master by following this game-changing eBook.

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The Salon Owner’s Client Retention PlayBook

Salon management and marketing strategies that are guaranteed to have your clients flooding back through your doors like never before.

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The Salon Owner’s Ultimate Guide To Client Retention

Get your clients back in more often, spending more! All the tools you need are contained within the pages of this guide book.

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The Phorest Academy Webinars

The Phorest Academy: ‘How To Create The Perfect Salon Email Marketing Strategy’

In this one hour session, we will show you exactly how you can use email marketing to drive clients back through your doors, like never before!

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The Phorest Academy: The Ultimate Salon Reception Webinar

In this 2-part series by Valerie Delforge, learn how to build a winning reception team and that will radically boost the quality of your service and increase your revenue

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The Phorest Academy: Introduction To Salon GDPR

GDPR has arrived. And your first step to being prepared lies here. Unlock the video now and ensure your business is secure and ready for the new EU Data Regulation:

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The Phorest Academy: Salon Instagram Masterclass

It’s not all about the likes! Join us on the Phorest Academy Instagram Masterclass and turn your account into a premier marketing game-changer for your salon.

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The Phorest Academy: Salon Retail Masterclass

Selling retail doesn’t have to be hard. Don’t miss this exclusive webinar in which you will learn the tricks and tactics to have retail flying off your shelves like never before!

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The Phorest Academy: Mastering Your Online Reputation

Ever wondered what to do to ensure your salon had the very best online reputation? Join us for this exclusive webinar where you will learn exactly how to take control of how clients treat, react and rate your business online.

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The Phorest Academy: Introduction To Snapchat

We’ve never been more individually targeted with information, new social media platforms, apps and advertising. Join us on the Phorest Academy Introduction to Snapchat and kick off your journey on the fastest growing network.

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The Phorest Academy: Salon Facebook Masterclass Webinar

There are 4 key, practical things that will ensure that your salon’s Facebook page becomes a client-booking engine. Join the next Phorest Academy Facebook webinar to find out exactly what these 4 crucial areas are.

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The Phorest Academy: Become A Client Retention Master

Theory can only get you so far. Join the next Phorest Academy Client Retention Masterclass and find out exactly how to get your clients back in more often, spending more.

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