Where leaders love to learn

Is the Phorest Summit worth the trip from Australia? Ask the salon owners who went.

Let’s call out the kangaroo in the room: Ireland is a long way from Australia. Nobody casually “pops over” from Brisbane, Sydney, Melbourne, Adelaide, or Perth for a two-day business event… especially when there are flights to book, teams to brief, clients to reschedule, calendars to wrestle, and the tiny matter of running an actual … Continued

Compliance Checklist for Medi-Aesthetic Clinics in Queensland: 2026 Edition

Since September 2025, the medi-aesthetic clinic compliance Queensland guidelines have experienced a long-awaited update, and this is a business-critical risk area for several reasons. The current regulatory expectations focus heavily on clinical governance, Schedule 4 medicine handling (prescription-only medicines and injectables), and stricter advertising standards, as well as stricter guidelines for enhanced consent requirements.  In … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalised service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued

Empathy, Understanding, and Patience: The Human Connection in Customer Service at Phorest

Having spent over two decades working across the global beauty industry, I’ve seen first hand what truly shapes a client’s experience. From managing luxury department store counters to leading education for premium brands, I’ve learned that exceptional service rarely comes down to technique alone.  The most powerful moments in customer experience often come from something … Continued

Why AI Isn’t Replacing Salon, Spa, and Clinic Professionals — It’s Giving Them Their Time Back

Let’s start with the obvious — because it’s the part that tends to get lost in the noise. The human touch will never be replaced. No algorithm can replicate the way a great therapist reads a room the second a client walks in. The subtle shift in tone when someone’s had a hard week. The … Continued

The Ethical Edge: Demystifying AI in the Beauty and Wellness Industry

AI is rapidly becoming part of everyday life. Across industries, it is being used to enhance efficiency and improve client experiences. As these tools become more and more accessible, many beauty and wellness professionals may be feeling both excited and slightly overwhelmed by what this shift means for their day-to-day. How do we embrace the … Continued

Why Self-Belief is a Business Strategy

At this year’s Salon Owners’ Summit, Phorest invited Katie Piper to deliver our closing keynote for a reason. The salon, spa, and clinic industry is powered largely by women – approximately 85% to 93%, according to the National Hair and Beauty Foundation. It is built on resilience, emotional intelligence, and the ability to adapt under … Continued