Sophia Hilton on Branding & Marketing MOT-Salon Owners Summit 2023 Recap

On day 2 of the Salon Owners Summit, Sophia Hilton once again took the main stage, this time to facilitate a workshop covering all things branding and marketing MOT (moment of truth) for salon owners. Equipping each audience member with a branded workbook, this talk was an interactive one, with Hilton sharing practical marketing advice … Continued

Sophia Hilton On Workplace Toxicity – Salon Owners Summit 2023 Recap

If there’s one way to get rid of the 3 pm slump, it’s by dancing maniacally to booming music in a room full of over 600 people, which is exactly what Sophia Hilton gets the audience to do when she bursts onto the stage at the 2023 Salon Owners Summit. Founder and self-proclaimed “boss lady” … Continued

The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favourite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who visit regularly, don’t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with!  Loyal clients … Continued

5 Wellness Practices To Avoid Staff Burnout & Increase Satisfaction

Despite working in the business of wellness, the busy schedules of salon and spa professionals often leave little room for a proper work-life balance.  Amidst the chaos of working life and serving clients, it’s absolutely vital to make time for your staff’s health and well-being, especially after the holiday season’s overindulgence! Making time for genuine, … Continued

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 74% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 21% of clients do actually purchase hair and beauty products from salons. Why … Continued

6 Organisation Tips To Streamline The Running Of Your Salon

How do you manage admin in your salon business? Are you a pro at filing and scheduling, or do you leave piles of paperwork to the side of your desk and hope, somehow, they’ll sort themselves out? Don’t worry; you’re not alone! In such a creative industry, many salon and spa owners dread the thought … Continued

Salon Christmas Gifts: What Should I Buy the Team?

We get asked “Should I buy my team gifts for Christmas?” every year and our answer never changes; we say yes! When it comes to the festive season, gifting your team something, no matter how small, shows that you recognise the hard work they do to make your business successful and shows your gratitude and … Continued

The Salon Owner’s Guide to Black Friday & Christmas

How prepared are you for Black Friday and Christmas? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full appointment … Continued

Revolutionise Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy queue of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued