Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot topic among salon owners – most know they need to do it, but are afraid of what their customers will say about it. But what if … Continued

Jason Everett on Leadership & Motivating Your Team – Salon Owners Summit 2023 Recap

Jason Everett’s wonderfully frenetic energy was the perfect opener for the 2023 Salon Owners Summit. His main stage talk was filled with nugget after nugget of inspiration, taken from his High Performance Salon Academy training on leadership and motivation, while his workshop ‘Prime Pricing’ gave attendees a whole new way to think about how they … Continued

Data Shows Retail Is The Main Driver Of Salons’ December Revenue

Any salon owner will tell you that December is the busiest month of the year, but what exactly does that look like?

What Does It Take To Set Up And Grow A Successful Salon?

Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. If this … Continued

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for some website advice got us thinking. What exactly are people looking for when they visit a salon website? And how can you make sure customers … Continued

Melanie Icke: ‘Getting To Know You’ Workshop, Using The DiSC Method

Melanie Icke, former Head of People & Education at Phorest Salon Software, has over 25 years of experience in the Beauty Business. She ran an incredibly fun and interactive workshop at the 2019 Salon Owners Summit, where she took attendees through how to use a tool called the DiSC method to decode people’s behaviours and … Continued