Coronavirus Cancellations: Don’t Panic, Just Do This Instead

There has been much panic throughout the salon industry over the recent weeks surrounding COVID-19, otherwise known as coronavirus. Panic over how some small businesses will cope with clients cancelling their appointments at the last minute, talks of possible “lockdowns” or quarantining and even speculation over what happens if staff are all sent home.

Thinking Differently: Your 2020 Blueprint For Salon Growth

Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day in 1991. Quick maths that was nearly three decades ago — pram days for me. Then there was Google in the year of 1998. It’s … Continued

Get Your Copy: The Salon Owner’s Guide To Instagram eBook!

Not only has Instagram gained popularity with businesses and brands in general, but given its visual nature, it has landed particularly well amongst the hair and beauty sphere, which most would agree to have become one of Instagram’s top five most profitable niches. The question is, how can salons and spas from around the world make … Continued

Fun Marketing Ideas For Your Salon’s First IGTV Video

By definition, IGTV is a standalone app that allows long-form video content to be published on Instagram (although basic functionality is also available within the Instagram app and website). And unlike Instagram Stories, videos posted through IGTV don’t disappear after 24 hours.

Everything Your Salon Needs To Know About Instagram’s IGTV App

Not too long ago, Instagram launched a new app and experience, redefining once again, how we connect with our audiences. A bit of context: Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos. Finally, they’ve released the IGTV … Continued

The 10 Components Of The Perfect Instagram Business Profile

You want to put your salon or spa in the best possible position for attracting new clients and getting more online bookings. Social media can help with this, however, on Instagram, you have very little space to do this. The Instagram ‘Bio’ section only allows for 150 characters, and your username must fit under 30 … Continued

How To Get Your Salon Facebook Business Page To Rank High On Google

If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. SEO stands for Search Engine Optimisation, and in a nutshell, is, as defined by Luke Fitzgerald (Digital SEO Analyst),” the process of getting traffic from the free, organic, or natural search … Continued

The Best Social Media Automation Tools For Salons & Spas

You know it yourself; Christmas is sneaking up fast and time is slipping through your hands like water. And while it’s the busiest time of the year in the salon, it doesn’t mean your social media marketing should suffer. In fact, it doesn’t have to suffer at all. There are many social media automation tools … Continued

The Easiest Method To Get More Salon Facebook Reviews

If you have attended Phorest Academy’s most recent webinar on Online Reputation, then you’ll have a better understanding of why taking control of how people treat, react and rate your business online is so important. The hour long masterclass also discussed techniques to get more reviews on different channels (Google, Yelp, etc.). What I want … Continued