3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

As I was trawling the internet to see what salons and spas had begun to promote for Mother’s Day, I stumbled upon this great caption: “You know you have reached that age when you hear your mother’s words in your head more than most! What are you doing to celebrate and recognise the mummys in your … Continued

Top Salon Lighting Tips To Complement Your Interior Design

There’s no way around it: salon lighting can make or break your interior design on top of throwing off existing and potential clients. When well thought-out, however, it can enhance every single step of your customer journey and daily tasks. Everything, from the placement to the type of bulbs you decide to use, plays its … Continued

The Very First Steps To Successful Salon Marketing Strategies

It’s all good and well to know the difference between traditional and digital marketing, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can feel like a daunting process. If you’ve ever asked yourself, “Where do I start, how often can I contact my clients and what are the … Continued

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February and in March, we’re back at producing our marketing toolkits! We just couldn’t leave you without some Mardi Gras and Valentine’s Day salon marketing ideas!

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job has been around for years, just not exactly in the way we’ve seen it rise with the likes of social media. The one thing that … Continued

David Barnett’s Proven To Work 3-Step Retail Selling Technique

When we took it to Instagram to announce that we were going to have David Barnett from the High Performance Stylist as a guest on Phorest FM, the response was incredible. We knew we were on to something, but David blew it out of the ballpark. Now, for those who don’t know David Barnett, he … Continued

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you know that being part of the Phorest family gave you complete access to a range of free email and SMS templates already uploaded to your … Continued

Are Your Salon Gift Cards Really Working For You?

Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market to your clients? Is it even worth it?

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. They’re like an additional memory card to your brain. Let’s be real; you can’t possibly remember every … Continued