Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon

The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno’s performance at the 2024 Salon Owners Summit was part standup comedy, part motivational speech and earned him a standing ovation. He enthralled the crowd with his stories and straight-talking insights. In … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you … Continued

5 Ways to Provide Premium Customer Service in Your Spa or Salon

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received … Continued

Phorest Salon Marketing Toolkit: December Edition

We know that the holiday season is the busiest time of year for your business. That’s why it’s so important to plan your marketing, social media, and events in advance. To help you get ready for the rush, we’ve compiled our December and January Marketing Toolkits so that you can get everything ready to have … Continued

Enough Is Enough: When It’s Okay To Fire A Bad Salon Customer

In the professional hair and beauty industry, salons and spas are often seen as sanctuaries of peace and tranquillity where clients visit to sit back, relax, and indulge in a treatment that leaves them feeling great. While this is the case most of the time, occasionally, you may encounter individuals who are disrespectful, demeaning, and … Continued

5 Concrete Ways to ‘End It’ With Salon No-Shows

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to reduce their frequency and ensure that the majority only occur when there’s a real emergency. Here are some of our top tips on how to … Continued

Unleash Spooktacular Revenue Boosters: Halloween-Themed Promotions and More

Halloween is nearly here, meaning it’s the perfect time for salons to brew up some wickedly good revenue-boosting strategies.  Don’t be afraid to get creative with Halloween-themed promotions, campaigns, and fun services to grab your client’s attention and encourage them to spend money on retail and booking appointments. Hauntingly Good Email & SMS Campaigns Why … Continued

The 5 Questions You Really Need to Ask Before Investing in a Salon App

With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online.  In fact, with 88% of people spending more of their time browsing mobile apps than … Continued