Let’s talk about your salon branding. When you think about a company like Apple, what comes to your mind? Even if you don’t own an Apple product or know too much about Steve Jobs and Apple’s story, you probably have a sense of the brand. Because a brand is more than just a label or an identifier of the products the company makes. A brand is all about emotion. Steve Jobs said it again and again: “You have to talk about emotional experiences.”
And that’s something Apple does very well. No wonder the company’s customers wouldn’t dream of buying anything else.
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Salon Branding: The #1 Thing To Remember
This applies to your salon brand too! What does your business mean to your clients?
Have you ever thought about the words and emotions you want people to associate with your salon or spa? Have you ever thought about the promises you have to make and keep in order to earn an emotional anchor, inherently keeping customers loyal to your business? If not… you should!
To compare a brand with its competitors, we only need to know what makes it different. Brand management is the management of differences, not as they exist on data sheets, but as they exist in the minds of people. – Marty Newmeier, Author
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