Guest Article by Simon Lotinga, Belief Change Specialist
When you think about a company like Apple, what comes to your mind?
Even if you don’t own an Apple product or know too much about Steve Jobs and Apple’s story, you probably have a sense of the brand. Meaning, it’s more than just a label or an identifier of the products the company makes. Let’s talk about your salon branding. What does your business mean to your clients?
Salon Branding: The #1 Thing To Remember
A brand is all about emotion. Steve Jobs said it again and again: “You have to talk about emotional experiences.”
This applies to your salon brand too! In fact, to millions of people, the Apple brand has become such a strong emotional anchor that they attach their emotions to the products they buy wouldn’t dream of buying anything else.
To compare a brand with its competitors, we only need to know what makes it different. Brand management is the management of differences, not as they exist on data sheets, but as they exist in the minds of people. – Marty Newmeier, Author
Have you ever thought about the words and emotions you want people to associate with your salon or spa? Have you ever thought about the promises you have to make and keep in order to earn an emotional anchor, inherently keeping customers loyal to your business?
Thanks for reading! #LetsGrow