Are You Handling Your Salon Testimonials Incorrectly?

Salon testimonials and reviews are an amazing way to attract brand new clients to your salon. This is a proven fact. But are you actually using your salon testimonials correctly? While reviewing salon Facebook and Twitter pages, I noticed that many business pages are currently sharing some outstanding reviews from their clients. Now, it’s fantastic … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued

Pro Beauty North 2015 – Special Announcement

Don’t you hate those seminars where somebody stands on a stage and rattles off generic statements about business that you’ve heard a thousand times before? The problem with those talks is that they don’t actually give you any practical information or ideas that you can implement into your business in order to grow your client list … Continued

STOP making it so difficult for your clients to make a booking.

A lot of you already know that online booking is a very useful tool for bringing more clients into your business. Not only does it take away a lot of the stress of managing appointments and worrying if your client will actually arrive, it also makes booking with your salon a much more convenient experience … Continued

4 Salon Email Marketing Tricks That Will Get Your Salon More Money

Okay, let’s get down to business today. We need to get more clients booking appointments with you. And we need to do that NOW! 🙂 I’ve been doing a lot of research into salon email marketing these days. And I have discovered a couple of errors that reoccur time and time again in salon email … Continued

Salon Spotlight: Presenting The World Renowned Salon Owner, Author & Educator…

We are absolutely thrilled to announce our latest speaker for the upcoming Salon Owners Summit: internationally acclaimed cutter, educator, author and hairdresser, Antony Whitaker! Salon Spotlight

A BIG Thank You!

As you may have heard, each year, the team at Phorest try to give a little back to the local community. Last year we raised over €4,500, rolled up our sleeves and (in keeping with our namesake) restored a dilapidated garden at a hospital for patients suffering from dementia. Well, this year the Phorest team were back at … Continued

Salon Blogs – Is It Time You Started One?

Are salon blogs actually worth starting if you are a salon owner? This was the question of the latest episode of PhorestTV’s Salon Growth Series. However, just before shooting the episode, we found that a few of us actually had different points of view on the matter. So instead of discussing this behind-the-scenes, we decided … Continued