Why One SMS Campaign Made This Salon £2000 And The Other Got No Response

Debbie from Simply Beautiful sent two text campaigns with two very different results. She sent both after doing our SMS training with one of our experts…and she applied most of the rules. So, you might ask yourself, why was it that one text pulled in over £2000 in one week and the other didn’t get … Continued

Why Your Special Offers Might Be Targeting The Wrong Clients

You have probably heard us speak about the difference between Look Good and Feel Good clients. A Look Good client is a client who is mostly concerned with how a treatment makes them look and tend to get things like tans, eye lashes, brows and nails and aesthetic procedures done. The Feel Good client is … Continued

Is the Daily Deal Legacy Still Hanging Around In Your Business?

At last doing business with deal sites within the beauty industry appears to be moving slowly but surely back into the past where it belongs… I am glad to report the slash price mentality and crazy deals associated with them are dying a slow death. At last owners are back in the driving seat and … Continued

How Salons Waste £1000 By Using “Free” SMS From Their Mobile Providers

A lot of people get a number of free SMS from their mobile providers through their monthly package and we often hear owners argue that: why should they pay for SMS reminders through our system when they can send SMS for free. Sadly these people do not think it through properly, they clearly do not … Continued

Why Customer Reviews Are So Important…

Two weeks ago while on holiday in Cyprus I often went to the same taverna for my dinner. I fell in love with this place because the service was just great. The manager, a lady in her 40’s is a hard worker and she reminds me of many salon owners. She serves the table, coordinates … Continued

Promoting a Post and Why You Should Boycott the Facebook Charge

Anyone with a business page will have noticed the new feature popping up under their posts. “Promote post”, some of you might have clicked into this, in blind panic, and then increased your blood pressure considerably when you realised that facebook were indeed asking you to pay to promote the post. Basically, they are offering … Continued

How to Know When Your Distracting Yourself and 3 Ways to Fix it…

Very often we can find ourselves overwhelmed with too many things to do and not enough time to do them!!! Now the Olympics are over , (boy it came around so quickly now it has been and gone) the next focus should be on Christmas (gasp) … That is such a daunting thought for most … Continued

Tales of the Geeks: How to Find a Client's Future Appointment in 3 Clicks

A lot of people have asked us recently for a quick way to find a client’s future appointment. You know like when someone rings up and asks when are they next in? Well there is a quick shortcut for this on Phorest which many people don’t know about. Double click to make an appt on … Continued

Learning to Laugh at Your Business Blunders

One of the biggest things that I have spoken about with regard to the renovations is a need to have a sense of humour. There are so many horror stories when we start a project like this. People will line up to tell you what not to do. But, you know what, you should do … Continued