How to Switch a Facebook Friends Page over to a Likes Page

A lot of salons starting out on Facebook create a ‘friends’ Facebook page and not a proper page that gets ‘likes’. As a Facebook trainer for salons, I get asked a lot of questions about why you should switch over and how. Here’s my guide to switching over a personal page to a salon business … Continued

Being a Star Performer when it Comes to Client Card Info

  The most important thing for your business to be successful is your clients. Obvious right? Without clients you don’t have revenue coming in, so collecting information on your customers is imperative to enable you to market to them in the future to grow average spend and increase how often they visit. Many salons these … Continued

Starting up a Salon – 5 Real Lessons to Learn from a Newborn Entrepreneur

  Jennifer Fox started Cherry Red hair salon just over six months ago. Like many salon owners, aspiring or current, she faced great uncertainty and learned some hard lessons along the way. Here is her advice…   * Get the right products Choosing a brand you know well and trust is very important. Don’t just … Continued

Why Do I Need an App if I Already Have a Website?

Lets all take the time to welcome Emma Farrell to the Phorest Team… WELCOME! Emma takes us through the difference and advantages of having an app instead of just browsing a website on a mobile. Websites, Social Media, Smartphones and now Apps…. it seems every time we get used to one new technological advancement another … Continued

Being Educated Just Isn't Enough for Therapists or Stylists in the Information Age

Margaret Kelly of Nu Essence talks candidly about what clients expect and why there’s no escaping the need for constantly building knowledge and not relying only on qualifications. I want to start by asking you a question, “Would you let an untrained hairdresser cut you hair?”. “Absolutely not!” is more than likely the answer on … Continued

Using Facebook Reviews to Increase Referrals

The Phorest training and marketing teams get asked a lot about Facebook referrals. This is a tricky one! Facebook is all about your network right? The more people who like your page, the greater the audience you have. Remember though only 20% or so of people will see any post you put up. That applies … Continued

Only 20% (If Even) of Your Facebook Fans are Seeing Your Page Updates

Yes you read the title correctly. If you have 500 Facebook ‘likes’ on your salon’s business page chances are, if you’re lucky, 100 people will see an update at any given time. Why? Simply put Facebook doesn’t actually want your posts to get to everyone… without paying for a ‘promoted post’ that is of course. … Continued

Salon Owner Guest Special: How Sue Carter Created her Online ‘Image’

Salon owner Sue Carter is no stranger to success. Her salon ‘Image’ based in Ipswich is going from strength-to-strength and has won many awards over its 12 years in business. Phorest caught up with Sue this week. We asked her if she’d put pen-to-paper and share her experience and guidance in building a fantastic website … Continued

The Daily Deal – an Effective Way to Damage Your Brand and Deplete Your Profit

Daily deals – a temptation that many salons have and will give into. It seems like an easy and effective way to get new clients through the door. Thousands of people will receive an email with your salon and services in it – it has to work right? Think about it. You’re increasing awareness, and … Continued