Why Sending a Reminder is So Important

I’m a few wisdom teeth away from being finished with my dentist for the foreseeable future. However, I should be finished with them already. I’m not the kind of person that would “no show” on purpose. Working with salon owners has taught me the importance of honouring my appointments. So I was horrified when I … Continued

(3 FREE Templates Included) Use SMS to Get New Clients through Facebook

You have so many options when it comes to talking to your clients: mail, email, SMS, Twitter, Facebook, advertising in the press and many more. As a salon owner you have to try, by any means possible, to use these tools to capture potential clients and keep that cash drawer from running dry.  Have you … Continued

How to make Facebook your most effective marketing tool!

Make sure that first thing a visitor notices when they visit your Facebook page is your online bookings. By incorporating your online bookings with your Facebook or Twitter page, they can be quickly transformed into additional revenue streams for your business. As you discuss the latest looks from the red carpet with your clients they … Continued

Why a Treat is Better for Your Business than a Discount

A survey of UK consumers in 2012 by Ipsos MORI, found that 70% of consumers prefer a loyalty scheme that offers them better services for being more loyal over occasional discounts. In a nutshell, the majority of your clients are not motivated by the saving but are motivated by being rewarded with additional services for … Continued

Are You Wasting This Secret Advantage?

It’s tough out there at the moment, isn’t it, but the good news is … you do have a secret advantage, if you choose to use it.  It’s such a powerful advantage that one salon owner I’m working with used it to grow her salon turnover by 49% last year, without moving premises or taking … Continued

Grow Your Facebook Likes with Consistent Posting

Make sure you are posting consistently so that people don’t forget about your presence and to drive additional traffic to your page. With Facebook this means posting daily. Your clients might not visit your page every day but they might still see your posts coming up in their newsfeed’s which act as a constant reminder … Continued

How to Run a Special Offer While You’re Tucked Up in Bed

You might find that you have the best intentions when it comes to running a special offer. But the thing is getting around to it! Well our New Online Booking System allows you to set up a special offer at the touch of a couple of buttons and then you can simply text and Facebook … Continued

Integrate Your Marketing Communications for More Success

When someone visits your website they should immediately notice your other social media channels. Have Facebook and Twitter buttons on your homepage and again on your “contact us” page. Make sure visitors to your salon also know you are present on these sites with signs on reception saying tweet us or like us on Facebook. … Continued

Why Discounting Is 100% Wrong!

One of the main reasons discounting can be harmful to the long-term health of your business is that you can get stuck in cycles of constant money off or percentage off offers. What can tend to happen is that the trend only ever goes one way, the percentage gradually increasing until you are pushed to … Continued