FREE Marketing Ebook just for you – Get a Great Start Off to a Successful Year

We in Phorest want to start 2014 at our best. We want you to make this year the best one as well… and then get better. As a salon or spa owner, that may seem daunting. You’re already working really hard right? Now it’s time to stop chasing new clients and start focusing on your … Continued

Getting Your Salon Started on Pinterest

From an early age children build scrapbooks of memories. By the teenage years, that scrap-booking passion may have converted into a passion for keeping a diary of your thoughts, ideas and desires. By college, you may have had a pinboard to keep notes, ticket stubs, pictures and birthday reminders. Now imagine if you could stumble … Continued

HOW TO: Running a Competition for your Salon on Twitter

We got lots of questions after my last post on Facebook about how to run promotions and competitions on Twitter. So… here you go! A Twitter competition is a great way not only to generate buzz for your salon but also to increase your customers’ engagement and loyalty as well to grow the exposure of your website. … Continued

Competition Rules have changed on Facebook… AGAIN! But for the better…

  Facebook recently announced an update of its Page Terms that makes it easier for salons to run promotions on their Facebook Page. Here’s the low-down on the new rules… So far, all promotions had to be administered through apps. The new Page Terms update allows salon owners to run a promotion either from their … Continued

Why Checking In, Is The One Facebook Feature You Need To Check Out!

More powerful than the like button, a comment on their wall, or even posting a picture of your salon. Is when your clients check in at your salon. Check in, is a tool that allows your clients to boast about where they are. It’s been around awhile, at first people were cautious about checking in… … Continued

Caution: Twitter Mistake Number Five That Might Make Your Followers “Unfollow”.

Sadly, today is the last day of my rant against twitter malpractices. I know, I know… we all wish this could continue but all good things must come to an end.You’re probably all breathing a sigh of relief, but it’s not over yet. Not before I let loose one last time on my final rant. … Continued

Caution: Twitter Mistake Number Four That Might Make Your Followers “Unfollow”

There is such thing as too much information. If you’re guilty of the following, rest assured in the knowledge that so are we all. I know myself I really have to pull myself up on lauding on about what I am thinking. As if anyone really wants to follow my every thought? If they did … Continued

Find Out Why Locking Your Staff in a Car for 8 Hours Together Might Do Wonders For Your Business!!!

You can imagine my delight about 5 weeks ago when I was told I’d be working some Sundays with Sue at the marketing seminars. Of course, I accepted but part of me was a bit grudging about giving up a morning in bed back home in Tipperary and some home-cooked food with my family. I’m … Continued

Caution: Twitter No-No's That Might Drive Your Followers to UNFOLLOW!

  A year ago, I set up a Twitter account. Not because I wanted one…oh no! I was actually terrified; my brain was frazzled with thoughts like…why should I tweet? Who cares what I’m doing? What is the point? Why are people so nosey? (All this while I was flicking through my Facebook friends profiles … Continued