25 Salon Conversation Starters To Use With New Clients

Being a stylist, therapist or hairdresser might require you to put on an extroverted persona, but that doesn’t mean you always feel at ease meeting people. That being said, your chair is a special place. A place that makes people look and feel like a million dollars. That’s as much about the experience of being … Continued

Master New Skills With These 2 Spring Phorest Academy Webinars

Owning and managing a salon or spa is certainly rewarding, but not always easy. There are so many areas to look after that it can quickly become overwhelming. But because you’re leading the ship, and you want your team to feel secure and confident, you do it all to the best of your capacities (and … Continued

The 10 Components Of The Perfect Instagram Business Profile

You want to put your salon or spa in the best possible position for attracting new clients and getting more online bookings. Social media can help with this, however, on Instagram, you have very little space to do this. The Instagram ‘Bio’ section only allows for 150 characters, and your username must fit under 30 … Continued

Creating Exquisite Salon Email Subject Lines (+ Easter Templates)

Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say … Continued

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them know how successful their products are or how clients are reacting to them? If you don’t, it’s probably time you should. Strengthening your relationship with your … Continued

Enter To Win An Essential Oil Diffuser For Your Salon or Spa!

The average customer sees at least 5000 ads per day. Of those ads, how many do you think they remember? With a recognisable scent, you can tap into clients’ emotions in a way that other forms of advertising can’t. A scent is always more than just a scent. It makes us feel. And tapping into humans … Continued

Are You Ready For The 2018 #30Days2Grow Salon Challenge?

Following the smash success of the first #30Days2Grow challenge last July, we are back with brand new challenges that all aim at growing your revenue and your client base! Kicking off on April 1st, 2018 and continuing throughout the rest of the month, we are galvanising the industry in a one-of-a-kind challenge and just like last year, we’re … Continued

Salon GDPR Explained With Emojis, In Under Three Minutes

Based on the GDPR requirements laid out by the EU, it has been determined that the most viable, achievable solution to it is to go digital. But why? And how can one data regulation change the way you run your business in the foreseeable future? Because GDPR is such dense piece of legislation, we put together a more … Continued

3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

As I was trawling the internet to see what salons and spas had begun to promote for Mother’s Day, I stumbled upon this great caption: “You know you have reached that age when you hear your mother’s words in your head more than most! What are you doing to celebrate and recognise the mummys in your … Continued