Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name change. We can’t stress the seriousness of it enough: it’s a huge calculated risk to take, and one that can very quickly lead to a … Continued

Mary Portas: A Phorest Salon Owners Summit 2017 Speaker!

Since our very first Salon Owners Summit announcement a few weeks ago, you may have heard some rumours… Here’s the official news! Phorest is excited to announce Mary Portas as a speaker for the Phorest Salon Owners Summit 2017!

BIG UPDATE on Salon Software Feature Client ReConnect!

Today’s reality has it that the hair and beauty industry is more competitive than ever. If you are not actively considering what you can do to get your clients in more often, spending more, then now is the time to start. Client retention should be every salon’s number one priority. Discover why and how Client ReConnect, … Continued

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or spas, you create an exciting experience that clients won’t want to miss, and fellow business owners appreciate. All while supporting your local community at the … Continued

Do You Know Your Top Salon Referral Clients?

Some say the best type of marketing is marketing that doesn’t feel like it. It makes the people feel like they’re part of a project. A salon referral, when you think about it, follows that logic. Thanks to an enthusiastic client or maybe some rebranding you did or a new service you offer, your name … Continued

Get Ready For The Phorest Salon Owners Summit 2017!

Last year’s Summit was all about unlocking the key to “Creating a Magical Client Experience” and the feedback was great! Remember how we were telling you about how you shouldn’t miss out on the Salon Owners Summit 2017 Early Bird tickets? Well, the time has come to purchase them, as Phorest Salon Software are proud … Continued

How To Schedule Your Salon Weekly Instagram Posts

A few weeks ago, we published a post giving tips on how to create outstanding Instagram posts for your salon. We also asked you if you would like to see more posts on Instagram related apps you could use and the response looked like this (!!!!!) : Ask and you shall receive: today we’ll explain … Continued

How To Triumph Over Daily Salon Distractions

Looking at my content calendar this morning, it felt ironic to see that I was going to discuss overcoming salon distractions. I had already made two trips to the kitchen in less than 5 minutes; one for my coffee, the other for a spoon… Never had I been so focused. Or not. In a world that … Continued

3 Effective Rules To Create Outstanding Instagram Salon Posts

Chances are that like me, you have a soft spot for the way-too-cute-to-handle kitten and puppy pictures on Instagram… Right? Who can resist posting or liking them really… But is that beneficial for your Instagram salon posts?! Kittens might be absolutely fine for a personal profile, but you might want to look into developing a … Continued