Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection … Continued

Stepping Back from Your Business: Finding Freedom and Focus

How do you step back from the business and experience the freedom you need to focus on business strategy and growth?  I remember asking myself this many times when I owned my skin and beauty clinic. I loved it like my baby. However, being stuck in the day-to-day operations can feel overwhelming and often like … Continued

How Software Can Bring Your Spa to The Next Level

As spa management technology becomes more advanced than ever before, it can be difficult to know what exactly your business needs. With almost two decades of experience in the industry, Phorest has learned from experience what kind of features really make a difference to spa businesses across the globe. Not to boast, but we are … Continued

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social media should be an essential part of your business marketing strategy.  One of the first things that people do when they hear about a new … Continued

Eco-Friendly Spa Management: Sustainable Practices for a Greener Business

As a spa business, you positively impact the health and well-being of your clients every single day; it’s your speciality. Does your ethos of wellness extend to our planet? We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being … Continued

Grow Your Salon Revenue With These Top Tips!

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of the powerful Client Reconnect tool! Whatever your situation, rest assured that Phorest has the tools to help you create new revenue streams. Superboost … Continued

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They have been looking at the data and asking questions, all with a simple motive–to find out what the best salons are … Continued

Tom Chapman – How to Listen so They Will Talk – Salon Owners Summit 2023 Recap

Tom Chapman’s talk and workshop were a real highlight of the 2023 Salon Owners Summit for many people, including me. His workshop – How to Listen so They Will Talk – got into the details of spotting signs of mental health problems and/or suicidal thoughts in your salon clients (and what to do about it). … Continued

Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot topic among salon owners – most know they need to do it, but are afraid of what their customers will say about it. But what if … Continued