It’s Not Personal… Just Business: Converting Your Salon Facebook Page

When Facebook first washed up on the shores of the world wide web 11 years ago, it was very different that it is now. One of the big differences was that that there was no such thing as a business page. It was all friends pages. However, once the company exploded onto the scene, businesses … Continued

The Most Common Salon Advertising & Marketing Mistakes (And How You Can Avoid Them)

Have you ever heard the phrase, “Making mistakes is better than faking perfection”? Personally I love that statement. Because much too often we look at mistakes as the worst.thing.EVER. When in fact they are merely indicators for us to try something again, but in a different way. The only time a mistake should be treated … Continued

Facebook For Salons Is Now Making It Even Easier For Your Clients To Book Online!

Over the last few weeks Facebook has made some changes to your Facebook pages to make it even easier for clients to interact with you on a smartphone or tablet computer. We have previously written about the importance of the Facebook CTA (Call To Action Button) and how it can help clients interact with you … Continued

The Real Truth Behind Why Your Salon Facebook Posts Aren’t Working

Over the past couple of weeks, we have been conducting a study of salon Facebook pages to see if we can identify some of the biggest opportunities that just are not being captialised on. After the past couple of weeks, we are happy to say that we have found some truly interesting results (you can … Continued

Are You Handling Your Salon Testimonials Incorrectly?

Salon testimonials and reviews are an amazing way to attract brand new clients to your salon. This is a proven fact. But are you actually using your salon testimonials correctly? While reviewing salon Facebook and Twitter pages, I noticed that many business pages are currently sharing some outstanding reviews from their clients. Now, it’s fantastic … Continued

Get 50 Salon & Spa App Downloads Per Week By Doing This One Simple Thing

This is a simple and basic idea to boost your salon and spa app downloads more than any big marketing campaign that will cost you too much money and too much time to run. Since the salon branded app version 2 for iPhone has arrived we have been working with salon to increase their app … Continued

STOP making it so difficult for your clients to make a booking.

A lot of you already know that online booking is a very useful tool for bringing more clients into your business. Not only does it take away a lot of the stress of managing appointments and worrying if your client will actually arrive, it also makes booking with your salon a much more convenient experience … Continued

Salon Blogs – Is It Time You Started One?

Are salon blogs actually worth starting if you are a salon owner? This was the question of the latest episode of PhorestTV’s Salon Growth Series. However, just before shooting the episode, we found that a few of us actually had different points of view on the matter. So instead of discussing this behind-the-scenes, we decided … Continued

Your June Salon Marketing Ideas Inside

Is it June already!? Man, this year is flying by, isn’t it? Well, another month means another chance to try some new salon marketing ideas out and see if we can drive a few more fans into your business to help them look great and feel fantastic! So, I’ll cut to the chase today: Here … Continued