Where leaders love to learn

How This Vish Salon Boosted Buy-In With a Phased Integration

Working as a split team due to COVID restrictions might limit innovation in some salons, but at Trim Salon in Dublin, Ireland, the opposite happened. Enter Vish, an integrated colour management system. The ethos behind Vish was to develop a system to eliminate salon waste – it works by measuring colour on the scale and then reweighing … Continued

Unlock Revenue With An Intelligent Salon Integration

When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire UK. However, it could have been a logistical nightmare. Owner Patsy Robertson is often downstairs in reception or her office, while the team is dispersed across the four floors facing numerous journeys up … Continued

Here’s Why Your Salon Needs An Integrated Card Terminal

Being a salon owner is one balancing act after another. Every day, whether creating a staff roster, setting prices, or ordering supplies, you have to strike the right balance between time, resources, and goals and keeping your team and your customers happy. So how many days do you actually manage to cross off everything on … Continued

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted by Phorest, a global participation group gave us their thoughts on the treatment. With the majority of participants leaning on the side of interest and … Continued

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re an indie salon serving your local community or a well-known, multi-location franchise, if you want to attract new clients and delight your existing base, your … Continued

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this shift from valuing commodities to experiences is not only here to stay, but will be stronger than ever. In response, salons are dialling up the … Continued

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the Euro-Zone saw a 7.5% rate in March, with experts predicting that it still has more to climb.  In fact, you may even be thinking of … Continued

Embrace Salon Sustainability with Custom Fees & Green Salon Collective

The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Over the pandemic, salons have demonstrated incredible resilience and adaptability.  We were also reminded of what a vital role salons play in the community and how truly valued a trip to … Continued

Celebrate Your Success: The 2021 Client Experience Award is Here!

Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, so many factors make up the total package. … Continued