Where leaders love to learn

How To Get Salon Influencers To Promote Your Business – Salon Marketing Q&A #11

On this episode of The Salon Marketing Q&A, we look at attracting salon influencers to help promote your business.

David Barnett’s Proven To Work 3-Step Retail Selling Technique

When we took it to Instagram to announce that we were going to have David Barnett from the High Performance Stylist as a guest on Phorest FM, the response was incredible. We knew we were on to something, but David blew it out of the ballpark. Now, for those who don’t know David Barnett, he … Continued

Capture The Salon XMas Magic: Win A Polaroid Digital Camera!

When coming up with monthly giveaway prizes, we always consider the time of the year. And with Christmas knocking at our doors, we thought that at Polaroid Digital Camera would make for a great early Christmas present for one lucky winner! Think about it: with the Polaroid Snap, not only will you be able to … Continued

The ABC’s Of Listening To Podcasts: Getting Started

Podcasting is nothing new. In fact, people have been recording and publishing podcasts since 2004. Fast-forward 13 years, and according to one survey in 2017, 42 million Americans above the age of twelve listen to podcasts at least on a weekly basis. That’s just in the United States (unfortunately, I haven’t been able to find Irish … Continued

Creating Urgency In Your Marketing – The Salon Marketing Q&A #10

On this episode of The Salon Marketing Q&A, we look at getting salon clients to act with a sense of urgency.

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you know that being part of the Phorest family gave you complete access to a range of free email and SMS templates already uploaded to your … Continued

How To Make A Clear Financial Decision About Your Business

“Every decision you make should be a financial decision.” That sentence, to me, is a motto. It’s a way of thinking, and it helps me revisit what works and what doesn’t without any emotional attachment. Most importantly, though, it allows me to stay within budget.

Are Your Salon Gift Cards Really Working For You?

Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market to your clients? Is it even worth it?

The Best Social Media Automation Tools For Salons & Spas

You know it yourself; Christmas is sneaking up fast and time is slipping through your hands like water. And while it’s the busiest time of the year in the salon, it doesn’t mean your social media marketing should suffer. In fact, it doesn’t have to suffer at all. There are many social media automation tools … Continued