Where leaders love to learn

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, it’s time to start thinking about your salon or spa’s marketing strategies for the busy season. Of course, we’ve made it so that these November … Continued

Creating The Perfect Salon Email Campaign – The Salon Marketing Q&A #6

Watch The Salon Marketing Q&A now! This episode is dedicated to crafting the right kind of salon email campaign.

Enter To Win A One-Year Industry Magazine Subscription!

About a year ago, we listed 8 industry magazines and publications to help you stay on top of current trends and events. In this list, we had HJi (Hairdressers Journal Interactive), Professional Beauty / Professional Spa & Wellness, Irish Beauty, NHF (National Hairdressers’ Federation), The Salon Magazine, Modern Spa Magazine, Creative HEAD and Salon Magazine. Now, because we have no idea who will … Continued

6 Management Styles And How They Apply To Salons And Spas

Management styles will always vary from one manager to another. What suits your team may not suit another. However, knowing how you manage is key to optimising your leadership skills. What are management styles, and what various results they can deliver?

Get Your Copy: The 2017 Salon Owner’s Guide To Facebook

With close to two billion monthly active users, Facebook is too big to ignore. And while the platform represents a huge potential market for your social media efforts and business, there’s a hiccup. It’s becoming increasingly difficult to stand out from the crowd without paying for advertising. Which brings me to this one big question: … Continued

How To Stay Focused And Hit Salon Targets – The Salon Marketing Q&A #5

On this episode of The Salon Marketing Q&A, we discuss how to ensure that you hit your salon targets again and again.

If We Had To Run A Salon Or Spa As Of Today, We Would…

This summer, a little before we launched the #30Days2Grow salon challenge, Phorest Salon Software CEO Ronan Perceval wrote an open letter to the salon industry. If you didn’t get the chance to read it back then, it discussed the current state of the industry and its deep discounting culture. By the end of it, we … Continued

Your Ultimate Last-Minute Salon Halloween Guide

It’s that time of the year again, Halloween is knocking at our doors! Have you started carving pumpkins recently? If you have not yet planned a few things in order to get more clients in at the end of the month, that’s okay. We’ve made things simple for you: we gathered ideas from all the … Continued

Day One Marketing, Where To Begin? – The Salon Marketing Q&A #4

On this episode of The Salon Marketing Q&A, we have a look at some successful day one salon marketing strategies.