Where leaders love to learn

12 Need-To-Know Salon Tips For Starting Your Business

Opening a salon is an amazing accomplishment, but as many would say, also quite the stressful experience. At the time, all sorts of questions run through your mind: Will I have enough clients? Will I be able to pay the bills, my staff? What if people don’t like the salon? The list goes on.

What You Need To Know About Ransomware And Phorest’s Cloud Storage

As you might be aware from various news sources, there has been widespread reports of computers being hacked by ‘ransomware’. Ransomware is a virus that locks all the files on your PC and demands payment for your data to be released. According to many reports, the most common method of spreading this malware is currently through phishing emails … Continued

25 Reasons That Will Make You Value Rebooking Clients

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to … Continued

7 Ways To Help Your Clients Spend More… More Often!

Guest Article by Simon Lotinga, Belief Change Specialist When you decide to focus your attention on your existing clients, most times it’s for two main reasons: get them to visit more often and spend more when they do. To achieve this goal, you’ll have to educate your clients better, communicate with them better, and focus on delivering … Continued

Coffee For Lunch | Interview With Spa Owner Louise Caithness

The concept behind the monthly “Coffee For Lunch” Phorest interview series is quite simple. Always on the run and tied to a million commitments, we often forget to take a little breather. This month, we’re happy to introduce you spa owner and mother, Louise Caithness, with whom we discuss the almost taboo topic of balancing work-life and parenthood.

How To Handle Salon Layoff Rumours And Avoid A Catastrophe

Over the years, managing large teams has made human resources a huge part of my role. Of everything it implied, one of the most unpleasant aspects was dismissing employees. Regardless of how you approach the situation or the circumstances of the dismissal, it has a negative energy on the team. Staff begin to wonder why this … Continued

What Types Of Salon Loyalty Programs Actually Add Value?

Guest Article by Justin Fiddy, Business Development Grow Team at Phorest Salon Software We’ve expressed this thought before, but salons and spas are nothing alike coffee shops… so why are so many acting as if they were? As Phorest’s content manager Chris Brennan stated once before: “A coffee shop and a salon are 2 very different creatures, … Continued

Salon Staff: Why You Need To Hire a Duck

Ducks. Graceful creatures that gently glide across tranquil waters. The funny thing about them though is that nobody sees the hard work done below the water’s surface. Phorest’s customer service crush, John DiJulius, talks about ducks in his Customer Service Revolution book. In his chain of hair and beauty salons, he has one simple demand for all salon … Continued

Phorest FM, The Salon Owner’s Podcast: We Want Your Feedback!

Welcome to Phorest FM: The Salon Owners Podcast. Every week, we work tirelessly to create the freshest, most impactful and easy-to-listen content. In a nutshell, the show rounds up our most recent salon owners marketing tips & tricks, all the latest in and around Phorest, and announces any upcoming Phorest Academy webinars. Produced every Monday morning … Continued