Where leaders love to learn

Between Alienation & Belonging, Never Just a Haircut or Beauty Service

“You’ll be on in roughly 10 minutes.” the Salon Owners Summit A/V team tells me quietly. Here I am, after a little over six months of brainstorming, ideation, research, and preparation culminating in a keynote on the power of cultivating inclusive spaces for clients and employees alike. As the adrenaline starts rushing through every cell … Continued

Keith Barry: Beyond Words – Harnessing the Power of Non-Verbal Communication

Irish mentalist, entertainer and subconscious mind specialist, Keith Barry, gave an incredible performance at the Salon Owners Summit 2024. With mind-bending live demonstrations, he had even the most sceptical audience members leaving the room believing in the  supernatural powers of telepathy and mind-control. Keith, however, has never claimed to be magic. He defines himself as … Continued

Céad Míle Fáilte: Welcome to the 2024 Salon Owners Summit Recap

The great Irish writer William Butler Yeats once wrote, “There are no strangers here. Only friends you haven’t met yet.” This is the quote Ronan Perceval, CEO of Phorest Salon Software, opened with as he greeted the Salon Owners Summit 2024 crowd. Now celebrating its 20th business anniversary, Phorest prides itself on being more of … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you … Continued

5 Ways to Provide Premium Customer Service in Your Spa or Salon

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received … Continued

7 Things You May Not Know You Can Do With Your Phorest Salon System

As we knuckle down after the holiday season, you may have a bit of downtime after the crazy festive period. This is the perfect time to get to grips with some of Phorest’s ‘hidden gem’ features that you may not have used yet.  Set yourself up for a successful 2024 with these 7 things you … Continued

Cutting Costs – 4 Super Easy Saving Tips For Your Salon Budget

The new year is the perfect time for you and your team to reassess and refine your business strategies, cut unnecessary costs, and plan for a successful year ahead. With the ever-increasing cost of living crisis playing out across the globe, one of the most sensible resolutions for businesses, large and small, is to learn … Continued

Phorest Salon Marketing Toolkit: December Edition

We know that the holiday season is the busiest time of year for your business. That’s why it’s so important to plan your marketing, social media, and events in advance. To help you get ready for the rush, we’ve compiled our December and January Marketing Toolkits so that you can get everything ready to have … Continued