Sorcha Mullis

Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot topic […]

Jason Everett on Leadership & Motivating Your Team – Salon Owners Summit 2023 Recap

Jason Everett’s wonderfully frenetic energy was the perfect opener for the 2023 Salon Owners Summit. His main stage talk was filled with nugget after nugget of inspiration, taken from his […]

The Power of Data – How It Will Change The Course Of The Industry in 2022

The article was originally published on American Spa on Dec 8, 2021 as part of their “Wellness Trends to Watch in 2022” special report. The hottest trend in the salon […]

Data Shows Retail Is The Main Driver Of Salons’ December Revenue

Any salon owner will tell you that December is the busiest month of the year, but what exactly does that look like?

What Does It Take To Set Up And Grow A Successful Salon?

Many people dream of setting up their hair or beauty salon, building professional relationships, and keeping a salon appointment book full all year round. Turning that dream into reality, learning […]

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for […]

Melanie Icke: ‘Getting To Know You’ Workshop, Using The DiSC Method

Melanie Icke is Head of People & Education at Phorest Salon Software and has over 25 years experience in the Beauty Business. She ran an incredibly fun and interactive workshop […]

Susan Routledge's Guide To Winning Beauty Awards for Your Salon

As the close date extension for The Professional Beauty Awards looms, Multi-Business Award Winner, Susan Routledge looks at what makes a salon stand out in a crowded market place. In […]