Christmas Salon Marketing: Plan Your Strategy Before Your Competitors! (Part 1 of 2)

  It’s November. When the longer nights are lit with the twinkling lights of Christmas, it is safe to say that it’s time to start planing and implementing your salon marketing for the festive season. For some people this might seem a tad early, and they may have a point. However, it is important to … Continued

A 20 Day Plan to Run a Successful Make-up Promotion in Your Salon

It’s easy – all you have to do is run a successful make-up promotion in the comfort of your own salon to earn £2000 + in an evening. How? A successful event will be the result of effective planning; in fact it’s one of those 80:20 rules: 80% planning, 20% delivery. Here’s your 20 day … Continued

5 Top Tips for Relocating and Renovating Your Salon

I’ve learnt so much from doing this project and I think it’s really important to share because, sometimes we don’t know what we are getting ourselves into. With a project like this you have to imagine the worst possible scenario and almost plan ahead for it. I can safely say that without the people I … Continued

What you need to think about when moving your salon to another location

When we decided to expand we weren’t sure where to expand to. There are so many things to consider with relocation…not least, how your clients might react! On top of all this you have to find something that is in line with the picture you have in your head of how the salon should look. … Continued

How Do You Increase Retail Sales In Your Salon or Spa?

You sell every minute of the day. You sell a night out to your friends. You sell a holiday destination to your husband. You sell an extra coffee break to your boss. We all sell all of the time. So the argument that therapists cannot sell holds no water. When it comes to harnessing your … Continued