5 Ways You Can Use Video Marketing To Promote Your Salon

In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise their offerings. Incredibly, in research conducted by Hubspot, it was unveiled that: 91% of businesses use video as a marketing tool 92% of these say … Continued

Creating a Menopause-Friendly Salon Space: Our Top Tips

With many countries across the world experiencing an ageing population, now more than ever it’s important to understand how to service clients who are experiencing the effects of menopause or perimenopause in a respectful and informed manner. As service-based businesses, salons, spas, and clinics, can have a massive impact on how clients feel about their … Continued

Your Expertise. Our Tech. Give Your Clients a Premium Consultation.

As part of our ongoing Winter Collection, we wanted to design a feature that makes the consultation process easier, quicker, and safer for Phorest salons and clinics. Understanding the unique needs of medi-aesthetic professionals in particular, we are thrilled to introduce our latest innovation: Premium Consultations. Engage. Explain. Enhance. In any clinic or spa, client … Continued

You Asked. We Listened. Get Ready for PhorestGo 2.0

With the Winter Collection well underway, it’s time to get ready for our next launch; PhorestGo 2.0. Designed to be the ultimate companion for your salon team, we’ve revamped the PhorestGo app for better staff management, easier client communication, and more intuitive appointment booking.  Inspired by the feedback of hundreds of PhorestGo app users, PhorestGo … Continued

Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection … Continued

Eco-Friendly Spa Management: Sustainable Practices for a Greener Business

As a spa business, you positively impact the health and well-being of your clients every single day; it’s your speciality. Does your ethos of wellness extend to our planet? We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being … Continued

Dennis Van Lierop on Recruiting Gen-Z & Finding The Right People for Your Salon- Salon Owners Summit 2023 Recap

Salon recruitment is a hot topic in the industry right now, so it’s no surprise that Dennis Van Lierop’s workshop room at the 2023 Salon Owners Summit is full of people eager to learn. A trained hairdressing master, salon coach, and owner of HALO academy, Dennis Van Lierop is here to talk about how to … Continued

Janna Ronert on The Journey To Becoming #1- Salon Owners Summit 2023 Recap

Janna Ronert is a powerhouse in the professional beauty industry. CEO & Founder of Image Skincare and Hush & Hush Beauty, she is an entrepreneur and industry advocate who knows what it takes to rise to the top. Taking to the stage at the Salon Owners Summit, Ronert is here to talk about what it … Continued

Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap

On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. An industry professional specialising in sustainability for over a decade, Tate’s talk focuses on how sustainability isn’t just better for our planet, but better for profits, too. … Continued