Optimise Your Online Store with These New Features

The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase products from the comfort of their homes and have them delivered straight to their doors. Has your salon done anything to make the most of this? In our ever-changing, digital-first … Continued

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their pockets, service-based businesses, especially those that are seen as “luxurious” like those in the salon industry, are worried about what the future looks like.  While … Continued

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the hair and beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. Unlike many other industries, where repeat customers can be beneficial but not necessary, the professional salon industry is built on client retention. Those loyal … Continued

The Salon Owner’s Guide to Social Media

How many times do you pick up your phone to scroll each day? According to statista.com, the average internet user spends over 17 hours per week on social media. As well as being a way to catch up with friends, learn what’s happening in the world around us, and get involved in the latest trends, … Continued

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted by Phorest, a global participation group gave us their thoughts on the treatment. With the majority of participants leaning on the side of interest and … Continued

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re an indie salon serving your local community or a well-known, multi-location franchise, if you want to attract new clients and delight your existing base, your … Continued

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

Planning ahead for the Holidays is the best way to ensure an organised, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of year, Christmas gives you the opportunity to attract clients old and new, generate more revenue and have fun while doing so! Over the years, we’ve … Continued

What To Consider Before Setting Software Staff Access Levels

Applying staff access levels in your software system or staff management app can be one of the trickier aspects of salon management to master. Access to client databases can be a touchy subject, and it can be challenging to implement the perfect balance between security and trust. Staff access is, ultimately, a personal choice. However, … Continued

4 Salon Reports That Will Help Your Business Grow

As a business owner, it is vital to know about the inner details of your business. Salons can be complicated businesses to run. They are one of the only industries that combine creativity, leadership, retail, customer service and admin work, to name a few. Trying to juggle such a multitude of skills can get messy, … Continued