How To Set Your Salon’s 2020 Vision With A Simple Framework

When attending a full-day conference, sitting down to listen to talks all day can quickly become exhausting mentally (and uncomfortable, physically). To stimulate blood flow and creative juices, the Salon Owners Summit introduced workshop rotations about three years ago. Unsurprisingly, they’ve gone from strength to strength ever since, and attendees get to leave with actionable … Continued

The Better Choices Better Leaders Make: Compliance vs Commitment

Compliance vs Commitment. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. “This vs … Continued

The Better Choices Better Leaders Make: Satisfied vs Loyal

Satisfied vs Loyal. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something.“This … Continued

Who’s Your Bernie? Attracting The Right Clients To Your Salon

We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using … Continued

The Art Of Boosting Loyalty & Rebooking Salon Clients

This week on #30Days2Grow, participants are being put to the challenge of working on two things: loyalty and rebooking salon clients. No easy feat. It requires a shift in our thinking. The question shouldn’t be “do you bring up those conversations?” but rather “how do you bring them up effectively with clients?”

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, it’s time to start thinking about your salon or spa’s marketing strategies for the busy season. Of course, we’ve made it so that these November … Continued

Why Would You Even Need Salon Gift Card Promotions?

We all know that the most efficient gift that provides any real value is cash, right? I mean, who doesn’t like the idea of free money? However, cash is a currency and in the eyes of some, it’s not always an acceptable gift. So what’s the next best thing? Salon gift card promotions, of course!

The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. I talk to dozens of salon owners every week who feel their clients don’t care about their loyalty cards and firmly believe it’s not making any significant impact on the profitability of their salon. Often it’s down to the … Continued