Fun Marketing Ideas To Boost Black Friday Retail Sales

In case you hadn’t realised it yet, Black Friday (November 23rd, 2018) is slowly but surely creeping up on us all. Not to panic! You still have plenty more days to plan promotional activities that will lead to increased retail sales. For the occasion, listed in this article are a few online and in-salon/in-spa fun marketing … Continued

What You Need To Know About Salon Mystery Shopping Visits

I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I was being criticised. Today, I value mystery shops so much that I recommend they take place at least twice a month. So what changed?

How Much Salon Retail Products Should You Stock?

Have you ever asked yourself why you keep professional products in your salon? Or why it’s important for your business to sell retail? There is a simple answer. It’s because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows … Continued

The #SalonRetailWeek Industry Challenge: Winners Announced!

Did you know that 88% of salons are not actively promoting their retail to their clients? Or that even a modest increase in retail sales can push your profits up by 45%? We’re happy to share some of the results from the brand new industry challenge #SalonRetailWeek and of course, prize winners of the 2018 edition!

Who’s Your Bernie? Attracting The Right Clients To Your Salon

We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using … Continued

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While some came straight away, others took many years. However, one of the ideas that really resonated with us early on, and I think is one … Continued

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and working at my salon, I’ve realised that generally speaking, when it comes to business matters, beauty salons tend to have a better grip on the issues than … Continued

Salon Reception Areas Need To Be Rethought Of… But Why?

Lately, I have been on a mission to revolutionise my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn the first and last client touchpoint into a strong commercial asset that impact revenue. Ok, so “revolution” might come off strong, but being French, I thought it … Continued

15 Hair Quotes To Use In Your Salon Marketing And Displays

Writer’s block. It happens to all of us. If I’m honest, it must happen to me at least ten times a week: I could be about to write an introduction for an article, a caption for a photo on Instagram, an email, anything. Sometimes, words just don’t seem to want to come out. In these … Continued