At Phorest, we know that when you’re running a thriving salon, spa, or clinic, keeping a team inspired and performing at their best can sometimes feel like one more job on a never-ending to-do list.
The good news? High team morale doesn’t have to mean endless admin, sticky notes, and spreadsheets. With the right tools and a smart strategy, you can empower your staff, elevate the client experience, and drive stronger business results… all at once.
And yes, you can do all of this without overspending. Premium businesses know that efficiency is part of what keeps them ahead of the curve.
In this blog, we’ll walk you through how to create a motivated, goal-driven team, with Phorest features that help your staff see exactly what they’re working towards each day. This article is part of Phorest’s 2025 August Collection, a resource-packed campaign designed to help you and your team thrive. Whether you’re strengthening culture, simplifying operations, or taking some pressure off your schedule, we’ve got you covered.
Team Morale Matters – More Than You Think
You don’t need us to tell you that a motivated team is the backbone of a successful business – but we’ll say it anyway, for the people in the back.
When morale is high, you’ll feel it: clients are greeted with genuine smiles, services run smoother, and the whole space hums with the kind of energy that keeps people coming back (and telling their friends). Studies show that teams who feel supported and motivated are not only more productive, but deliver better client experiences – boosting satisfaction by up to 20% and slashing turnover rates by nearly 30%.
On the flip side, low morale can quietly chip away at business performance. You might notice it in subtle ways: a drop in rebookings, more last-minute schedule changes, or a dip in the usual energy and enthusiasm on the floor. Not to mention, the extra time you or your managers may spend chasing goals and checking in manually. It all adds up.
A little real-time visibility and smarter communication can go a long way, and here’s how.
Your Team’s New Best Friend: Staff Goals
What if every team member walked in knowing exactly what they needed to hit their goals, without you repeating yourself, or printing out a spreadsheet? That’s the beauty of Staff Goals, a handy feature from Phorest that turns performance tracking into something actually useful (and dare we say, even a little satisfying).
Staff Goals gives each team member a crystal-clear, real-time view of what they’re working toward. Whether it’s hitting a rebooking target, boosting product sales, or earning that commission, everything’s broken down by the hour or day, and automatically adjusts based on their actual rostered hours. That means no guesswork, awkward maths, or last-minute stress about being left behind.
Because it all lives on the PhorestGo app, there’s no need for printouts or reminders to update reports. It’s a live, always-on, admin-saving dream.
Why Your Staff Will Love It
Staff Goals makes hitting targets feel exciting… and keeps your team in the driver’s seat. They can check their progress at a glance, track their earnings in real time, and stay motivated without constant check-ins from managers.
The experience is designed to spark momentum: you can give each goal a custom name and reward, while progress bars, tiered milestones, and friendly push notifications keep spirits high throughout the day. And then there are badges (15 in total!) that have quickly become mascots for many teams. Think of the unicorn, unlocked when someone smashes 120% of their target, or other playful icons that celebrate every achievement, big or small.
It’s motivation wrapped in a little bit of magic – and it works.
Why Owners (Already) Love It
There’s less admin and better performance visibility. Plus, you’ll see happier, more self-sufficient staff. Did we mention that you can even set up recurring goals, or multi-staff goals? With Phorest, it’s a seamless way to keep everyone focused and moving in the same direction.
“Tracking numbers, KPIs, knowing my figures at the touch of a button, knowing what we’ve done for the week – all of that has been a game changer,” said Kerrie Dimattia, owner of DIMATTIA & CO., in Grafton, NSW, Australia.
Imagine a world where everyone knows what they need to know and how close they are to their goals, without you lifting a finger. Doesn’t that sound dreamy?
Smoother Comms for Happier Teams
Between back-to-back appointments, and those last-minute bookings, your team doesn’t have time to chase messages. That’s where 2-Way Chat comes in. It’s Phorest’s built-in tool that lets you send and receive text messages directly within your PhorestGo app or desktop system, keeping all your client communications in one neat, easy-to-use place.
Instead of juggling multiple platforms, or guessing whether someone has replied, your team can manage all their client texts directly through PhorestGo. It’s fast and efficient – and it keeps everyone in the loop. Here’s why it works:
- Fewer distractions: Staff can reply to clients between appointments, without reaching for a personal phone, or jumping between apps.
- Full transparency: See the conversation history at a glance, so nothing gets missed.
- Less stress, better service: Clients get the quick replies that they expect, and your team gets the breathing room they deserve.
Paired with Staff Goals, this duo helps keep your team focused on what matters most: hitting targets, delighting clients, and getting through the day without admin distracting them. It’s smoother communication, better morale – and one less thing for you to worry about.
Teams That Feel Good Perform Even Better
When your team feels seen and supported, everything runs smoother – from the front desk to the treatment room. With tools like Staff Goals, you’re giving each member a crystal-clear picture of what they’re working toward, and how close they are to achieving it. Plus, with the time-saving magic of 2-Way Chat, you’ve suddenly got more clarity, and a team that actually has the headspace to focus on great service.
The secret to long-term growth isn’t just new clients or shiny campaigns. It’s building a team that’s engaged, empowered, and proud to show up for you and your business every day.
Dive deeper into Phorest’s 2025 August Collection.
