Half the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.
Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve […]
Read articleDot Phrasing – The Smarter Way to Document
Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the […]
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The Year to Elevate: Salon Owners Summit 2025 Recap
If there’s one thing I’ve learned from this industry, it’s that salon owners don’t let anything get in their way—not even one of the biggest storms Ireland has seen in […]
Read articleMastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients
At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And […]
Read articleAI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE
AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with […]
Read articleKen Hughes: How to Use CX To Build Brand Success
In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business […]
Read articleHidden Gems: Phorest Tools to Transform Your Team
At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and […]
Read articleSustaining Yourself in Business: Recognising & Managing Burnout – Insights from Peigin Crowley
At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities […]
Read articleOptimising Medspa & Aesthetic Clinic Operations with Phorest
They also highlighted the partnership aspect of Phorest – connecting directly with clinic owners and staff, both online and in person. By constantly gathering feedback from clients, the Phorest Development […]
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