Where leaders love to learn

Revolutionise Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy queue of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued

Optimise Your Online Store with These New Features

The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase products from the comfort of their homes and have them delivered straight to their doors. Has your salon done anything to make the most of this? In our ever-changing, digital-first … Continued

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their pockets, service-based businesses, especially those that are seen as “luxurious” like those in the salon industry, are worried about what the future looks like.  While … Continued

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the hair and beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. Unlike many other industries, where repeat customers can be beneficial but not necessary, the professional salon industry is built on client retention. Those loyal … Continued

Leveraging The Client Experience Award To Increase Bookings

If you look closely at Phorest’s annual Client Experience Award, you’ll see that every year, it features the same line: “Our Clients Love us!” That’s because the Client Experience Award is different from other industry awards–the only judges are your clients, who “vote” by leaving you reviews throughout the year.   Phorest knows that there are … Continued

The Salon Owner’s Guide to Social Media

How many times do you pick up your phone to scroll each day? According to statista.com, the average internet user spends over 17 hours per week on social media. As well as being a way to catch up with friends, learn what’s happening in the world around us, and get involved in the latest trends, … Continued

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times, humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer … Continued

How This Vish Salon Boosted Buy-In With a Phased Integration

Working as a split team due to COVID restrictions might limit innovation in some salons, but at Trim Salon in Dublin, Ireland, the opposite happened. Enter Vish, an integrated colour management system. The ethos behind Vish was to develop a system to eliminate salon waste – it works by measuring colour on the scale and then reweighing … Continued

Unlock Revenue With An Intelligent Salon Integration

When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire UK. However, it could have been a logistical nightmare. Owner Patsy Robertson is often downstairs in reception or her office, while the team is dispersed across the four floors facing numerous journeys up … Continued