Where leaders love to learn

Setting Targets For Salon & Spa Staff

Goal-setting isn’t just a business buzzword – it’s a proven strategy for driving performance and motivating teams. For salons, spas, and clinics, clear and actionable targets can make all the difference, helping your staff stay focused while delivering exceptional client experiences. Companies that focus on their employees’ performance are 4.2 times more likely to outperform … Continued

Providing Access To Salon & Spa Services For Clients With Disabilities

Did you know that an estimated 1.8 billion people around the world experience some form of disability*? That’s around 13% of the global population. Many of whom are, or could be, your clients.  If your salon, clinic, or spa is not accessible for people who have a disability*, it means that you could be alienating … Continued

Welcome To Edition 2 Of The Pulse

Welcome to your quarterly news round-up, powered by Phorest! I’m Sandy, the Country Manager for Phorest Australia, and I’m coming to you with some must-read articles, all in one place, so you can stay on The Pulse when it comes to business, industry, and salon software news! In this edition, we cover various topics, from … Continued

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that the average attention span may be decreasing, which means that online, there’s a growing need to instantly grab your audience’s attention. With platforms like Instagram … Continued

Expanding to a Second Location: How to Know When Your Salon Business is Ready

Opening a new location is a major goal for many business owners in the professional hair and beauty industry. Expanding your business, some believe, represents success. It signifies opportunity and expansion, allowing you to share your offerings with more people and continue building the brand you’ve worked so hard to create.  That being said, however, … Continued

Celebrating Success with the 2024 Phorest Client Experience Awards

At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client Experience Awards – an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. Each … Continued

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

Growth Lessons From the Award-Winning Hott Salons in New York

We spoke to Lia Hakim, a multi-salon owner, the founder of award-winning Hott Salons in New York and a member of the global Phorest community. Lia is a business leader who has always followed her instincts. A hairstylist by trade and part-time flight attendant, she now owns two successful salons and continues to expand the … Continued