Here’s a statistic that may surprise you: depending on the industry you’re in, it can cost five to seven times more to win over a brand-new client than it does to keep an existing one coming back. In a busy, high-performing salon, spa, or clinic, where your time, team, and resources are already focused on delivering an exceptional experience, that makes perfect sense.
For premium hair and beauty businesses, client loyalty isn’t just important; it’s one of the smartest investments you can make. It’s what turns a steady calendar into a waitlist, and a great brand into a sought-after destination.
The good news is this – creating loyalty doesn’t have to mean extra admin or more pressure on your team. With the right tools, it can become a seamless part of how you do business, working in the background to keep clients coming back again (and again, and again).
In this blog, we’ll explore how to build loyalty in a way that feels effortless and elevated. From designing membership programmes to automating targeted campaigns, and enhancing client communication, we’re here to help you use tech to look polished and perfectly on-brand.
Build Loyalty Through Flexible Memberships
For forward-thinking salons, spas, and clinics, client loyalty starts with consistency, and that’s exactly what Memberships deliver.
They don’t just drive predictable income (though that’s a major benefit). Memberships give clients more value, more reason to return, and a stronger sense of belonging. It’s not about locking people in – it’s about building longer-term relationships that benefit everyone. When done well, Memberships create commitment and community.
With Phorest, Memberships are designed to work beautifully for premium businesses. You can choose from two flexible structures:
- Service-based plans, where clients receive a set number of treatments per billing cycle, or
- Credit-based plans, where they get a spend allowance each month to use on eligible services or products
You also have full control over how those plans are set up, whether you want to offer a 12-month contract, a 6-week cycle, or something more seasonal. The result is this: a recurring revenue stream tailored to your business model.
From a client’s perspective, the experience feels polished and seamless. Clients can purchase memberships online or via your salon, spa, or clinic app, manage their plan through a self-service portal, and stay on top of what’s included… without needing to call or manage your team.
On your side, everything is streamlined. A Membership icon appears in the calendar when a member books, so your team can instantly identify and deliver that elevated experience. You can even use Phorest’s marketing tools to filter clients by membership type or status – perfect for promoting exclusive offers, re-engaging lapsed members, or rewarding your most loyal clients with targeted perks.
Memberships aren’t just an add-on. For many of Australia’s most successful salons, spas, and clinics, they’re a core part of the business model… and Phorest makes them easier than ever to implement.
Ready to see how Memberships could work in your business? Register your interest in Phorest Memberships, and be the first to know when it’s live.
Set, Forget, and Stay Top of Mind
In a busy salon, spa, or clinic, time is one of your most valuable resources… and automated marketing helps you make the most of it.
With Phorest’s suite of sleek, ready-to-use templates and smart automation tools, staying connected to your clients no longer requires hours of manual effort. Instead, your marketing runs in the background, consistently engaging clients with messages that feel timely, personal, and on-brand.
Whether it’s birthday greetings, last-minute availability alerts, post-visit check-ins, or loyalty prompts, you can set campaigns once, and trust that they’ll keep delivering. It’s not about flooding inboxes, but about showing up exactly at the right moment, in a way that enhances the client experience.
And because it’s all housed in one platform, there’s no need to juggle different systems or marketing tools. Everything is already designed to work beautifully together, saving your team time, and presenting your brand in the best possible light.
More Real Conversations, Less Phone Tag
Today’s clients expect quick, convenient communication… and missed calls just don’t cut it. With 2-Way Chat from Phorest, you can easily message back and forth with clients via SMS, directly from your PhorestGo app or desktop.
All conversations are stored in one central inbox, so your team can respond faster, stay organised, and never miss a message. Whether you’re confirming appointments, replying to a reschedule request, or following up after a visit, 2-Way Chat makes it easy to keep things personal and professional – without needing to pick up the phone.
For premium salons, spas, and clinics, it’s not just about speed. It’s about making every client feel acknowledged and cared for… and that often starts with a simple, well-timed message.
Give Your Team a Major Glow-Up
Delivering a premium client experience isn’t just about scale; it’s also about intention. The most sought-after salons, spas, and clinics stand out not because they’re the biggest, but because every detail feels considered: from the welcome at the front desk to the post-appointment follow-up..
That kind of premium feeling doesn’t have to come at the cost of your time (or your sanity). With a few smart systems running quietly in the background, you can deliver a high-end experience without a high-stress workload.
Consistency for You, Convenience for Clients
Whether it’s laser hair removal, a skincare series, or a monthly massage membership, treatment bundles are brilliant. By letting your clients Buy Courses Online, clients can pay up-front for packages, and feel like they’ve made a savvy investment in themselves.
On your end, that means fewer no-shows, more predictable revenue, and clients who are already thinking about their next visit. It’s a simple switch that instantly makes your offerings feel more premium – and makes planning your week easier.
Offer the VIP Treatment with Digital Loyalty
No one wants to feel like a number… but no one wants to carry a stampcard around, either.
Phorest’s Digital Loyalty Programme brings the “I see you, I appreciate you” energy automatically. It rewards clients for visits, spending, referrals, or rebooking, all in the background. There’s no awkward tracking, and no extra admin on your side… and best of all?
Clients can easily check their points and rewards at any time through your salon, spa, or clinic’s branded app or online booking portal. This gives them a sense of progress, recognition, and exclusivity with every interaction.
Even when your team is fully booked, clients feel seen and valued. That’s premium service… with a personal touch.
Create Big Loyalty with Small Lifts
You don’t need endless hours or a huge team to deliver the kind of experience that keeps clients coming back. With the right tools and thoughtful strategies, you can build lasting loyalty in a way that feels both effortless and intentional.
It’s not about doing more; it’s about doing it better. With consistency, personalisation, and standout moments that make your brand unforgettable.
Make loyalty effortless.
