Management

12 Statements You Will Only Hear From An Average Salon Owner

3 min

Every once and awhile, we come across a fantastic article in a different industry and think, “Wow, our readers would love this!” The most recent instance of this reflection has led us to compile 12 statements we believe separate a successful salon owner from an average one.

Could you guess a good percentage of our compilation?

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Phrases you’ll only hear an average salon owner say…

  1. Cheap salons are ruining the industry.
  2. I’m not in it for the money. I’m in it for the art.
  3. I’m going to spend money to buy all the latest trends in products & equipment.
  4. It’s impossible to make money in this profession. Clients simply don’t see my worth.
  5. I hate selling.
  6. My clients come here to see me, not my team.
  7. Clients would never spend that amount of money.
  8. I need to discount in order to get clients in.
  9. I am up until the morning working on my business, just to break even.
  10. You can’t make the same amount of money in the salon industry that you could 15 years ago.
  11. I can’t afford to spend a day outside the salon, it won’t run by itself!
  12. There’s no way I can see myself being able to retire anytime soon.

What a successful salon owner says instead…

  1. As a business, my salon provides so much more than a service that cheaper salons don’t affect me.
  2. I know my worth, my creativity, knowledge and expertise deserve to be rewarded financially.
  3. I spend my money on equipment and marketing, but am very conscious of the ROI.
  4. I know what makes me different from my competitors, and that gives me a competitive edge. I also brand myself in a very calculated way, which helps me build my reputation within the industry.
  5. Retail is an extension of the services we offer clients.
  6. I surround myself with positive and successful individuals. That’s why I only hire people who are better than me. I wouldn’t be able to run my business without my team.
  7. My work immediately communicates professionalism and my clients understand what my services are worth.
  8. I never let any client leave my salon unless they’ve received exceptional care. My clients understand and respect me more because of it.
  9. Because I make an amazing living, I can afford to enjoy my love of hair and beauty outside of work and go on holidays all over the world.
  10. I assume 100% responsibility for my failures, and celebrate my team’s success.
  11. I hire top specialists in my area to assist me in the salon so I can spend time planning for expansion and growth.
  12. I want to make as much as I can from my profession to provide an amazing life for myself and my family. I’d also like to be able to make a difference by donating to worthy causes. The world is a better place because of my success and the experience I provide to my clients.

Pretty huge difference, right?

Without getting all philosophical, your perspective as a salon owner on what you and your business are worth has a direct impact on how your clientele perceives you — as in, if they recommend you to their friends, etc. As a leader, don’t underestimate the image you project onto others.

Download this staff room reminder, print it off and stick it up on the wall. Maybe even call a short meeting to run the team through the benefits of having a constant positive mental attitude!

Got feedback? Let us know either in the comments below or tweet us @ThePhorestWord! (Pssst! We’re on Instagram too!)

Thanks for reading! #LetsGrow

This post was originally published in July 2015 and has been updated for accuracy and comprehensiveness.

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