Should You Throw A Salon Open House?

Whether you’ve just opened your doors or you’ve been around for years, it’s always nice to drop your local community a little reminder that your business is right around the corner. One way that has been proven successful for salon/spa owners is to invite clients and locals to a fun and lively salon open house … Continued

How To Ensure That Your Regular Clients Stay YOUR Regular Clients

Is one of your top clients due to book another appointment? What happens if she doesn’t call? Did you know that if your regular client doesn’t come in when they usually do, every week that passes by will radically increase the chances that they’ll book with another salon? That’s shocking isn’t it! And it’s something … Continued

The Most Common Salon Advertising & Marketing Mistakes (And How You Can Avoid Them)

Have you ever heard the phrase, “Making mistakes is better than faking perfection”? Personally I love that statement. Because much too often we look at mistakes as the worst.thing.EVER. When in fact they are merely indicators for us to try something again, but in a different way. The only time a mistake should be treated … Continued

You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued

The Anatomy Of A Successful Salon Email Campaign

It may not be the new, fresh or fancy but one of the greatest ways to communicate with clients these days is through email. It’s true. This is because with email marketing, you are directly contacting clients individually in a format that they are known to check regularly. When putting a salon email campaign together, … Continued

The Perfect Spotify Salon Playlist

  Phorest Salon Software has been chatting recently with salon and spa owners about the kinds of music they play for their clients and if they have a salon playlist.  Some said they liked classical music, some said they liked to play the radio, some even said they prefer no music at all! But overall we … Continued