Promote, Promote, Promote, A Foolproof Marketing Checklist for All Your Christmas Offers

You’re probably all set to go or getting set to go with your Christmas stock. But just having it won’t make you more money… see it’s one thing having gift cards, hampers and Christmas solutions ready for your customers. It’s another thing entirely to actually let them know! Whenever you launch anything, however big or … Continued

Are You In The Wrong Business?

Are you in the wrong business? To answer the question we need to decide what ‘business’ a salon owner should be in … and when you think about it I’m sure you’ll agree … we’re not in the hair, skin or alternative therapy business, we’re actually in the ‘people’ business. Accept this idea and it … Continued

Start Thinking About Christmas Shoppers Today

Here we go again. It seems like only yesterday that I was taking down the Christmas tree. So you can imagine my shock when I realised it’s almost time to whip it back out again. The shops are full of Christmas shoppers. As crazy as that sounds you need to be ready for them…  People … Continued

Tales from the Geeks: Why Backing Up Is More Important Than You Think!

This is one of the most important, yet also one of the most neglected areas of computing. Backing up your data should be at the top of your computer maintenance list, right next to Virus Protection. Without data backup or virus protection, you are running the risk of losing your data. And it will happen, … Continued

5 Halloween Salon SMS Ideas to Make it Your Busiest Yet!

Make October a busy month in your salon with some Halloween themed promotions. This is your chance to show some personality in your SMS templates and have a little fun because remember the friendlier your salon appears the more successful you will be. Offer devilishly good offers or remind your clients they need to VAMP … Continued

Is Your Business Creating Raving Fans?

Recently while on a visit to the UK scouting out suitable areas to move back to, I had the pleasure of being invited to a restaurant to celebrate the birthday lunch of my friend’s mum. Imagine being privy to understanding what makes ladies that lunch happy! Coincidentally on this occasion a couple of ladies at … Continued

Why Saying “Thank You” to Your Customers Increases Customer Loyalty

Can you put a price on a happy returning customer? Many businesses scramble to find a tool that will impress their customers and entice them to return to their business without paying an arm and a leg for it. The Thank You SMS is such a tool. Our salons have this at their disposal yet, … Continued

Here's What Elizabeth Henry from The Coach House Thought About Phorest's Facebook Training

Elizabeth from The Coach House in Harrogate recently participated in our Facebook training and her only reluctance in recommending it is she doesn’t want other salons to learn the same great tips she did! Here is what Elizabeth had to say about the training: “Yes I would recommend the Facebook training to other salons only … Continued

Teaching Your Staff to Sell…

Selling can be viewed as a chore by your staff because it is something they think does not come easy. Therapists and Stylists often have a non sales mind set, they do not view themselves as sales people. This can be a sticking point for you as an owner because obviously they are expected to … Continued