Get The Most Out Of Your Next Salon Webinar!

Recently, Phorest Academy has been widening its range of online courses. We want to ensure that you get the most out of each salon webinar that you attend. And with this in mind, we have a couple of tips to ensure that your next Masterclass experience is sublime!

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, aka a constant struggle to get more clicks. Many people make the mistake of believing that the communication alone is enough – but it actually … Continued

Get More Clients With A Salon Instagram Business Profile

More likely than not, your salon has an Instagram page. However, a recent update rolled out and we believe it’s only going to be beneficial to you: it’s time to switch to a salon Instagram business profile! Worry not, I’ll be going through all the steps to make that switch happen and will also help … Continued

BREAKING! We’re Running A New Salon Owner Event: Phorest Bootcamp

When I used to play high-level sports, we’d always have a short, intensive and rigorous course of training before the start of every season. We called it a bootcamp. In fairness, you’re probably familiar with the concept. But hear us out, we’ve taken the idea, flipped it around and created a brand new salon owner event: … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued

Salon Marketing Strategies: Phorest Launches Before & After Photos!

When we first started investigating just how crucial salon before & after photos were to salon owners, we heard all kinds of stories. We found out that most kept some sort of database to be able to show clients past styles and treatments. Well, that is a thing of the past now! We’re delighted to … Continued