How to Build Trust and Credibility on Social Media as a Medi-Aesthetic Clinic

Long gone are the days when social media was an optional extra to promote your medi-aesthetic clinic. Now, if you aren’t utilising the power of social platforms, you are automatically putting your business on the back foot of your competitors. The good news? You don’t need high-budget videos or millions of followers to build credibility. … Continued

How to Attract the Ideal Clients to Your Salon, Spa, or Clinic

Did you know that 80% of your future profits will likely come from just 20% of your existing clients? If you’re like many salon, spa, or clinic owners in the UK and Ireland right now, your appointment book may look full… but behind the scenes, it’s a different story. You’re spending more time managing late … Continued

Half the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.

Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve sealed the deal… right? Not always.  If a potential client has questions before committing to a treatment and there’s no clear path to request a … Continued

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

Workshop Your Social Media Strategy with The Creative Society

As of 2023, over 60% of the world’s population uses social media, making it one of the most direct and cost-effective ways for business owners to reach their customers. However, the things that make social media an unpassable opportunity can also be some of its greatest challenges. To an untrained eye, social media can resemble … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

5 Salon Social Media Hacks For Effective Marketing

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in. Social media hacks are simple, effective strategies that can … Continued

10 Tips To Perk Up Engagement On Your Salon Instagram Profile

Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand the challenges you face in staying ahead, so we’re here to share 10 detailed Instagram tips to help you grow audience engagement … Continued