David Barnett’s Proven To Work 3-Step Retail Selling Technique

When we took it to Instagram to announce that we were going to have David Barnett from the High Performance Stylist as a guest on Phorest FM, the response was incredible. We knew we were on to something, but David blew it out of the ballpark. Now, for those who don’t know David Barnett, he … Continued

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you know that being part of the Phorest family gave you complete access to a range of free email and SMS templates already uploaded to your … Continued

Are Your Salon Gift Cards Really Working For You?

Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market to your clients? Is it even worth it?

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. They’re like an additional memory card to your brain. Let’s be real; you can’t possibly remember every … Continued

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, it’s time to start thinking about your salon or spa’s marketing strategies for the busy season. Of course, we’ve made it so that these November … Continued

Your Ultimate Last-Minute Salon Halloween Guide

It’s that time of the year again, Halloween is knocking at our doors! Have you started carving pumpkins recently? If you have not yet planned a few things in order to get more clients in at the end of the month, that’s okay. We’ve made things simple for you: we gathered ideas from all the … Continued

Salon Products: The Exclusivity Of Being Exclusive

The opportunity to stock salon products on the grounds that they would be exclusive to my business has knocked at my door quite often. The representative of a company spinning me the yarn that this particular product will only be in a select amount of salons, and only salons of a certain standard. In the … Continued

15 Spa Quotes To Use In Your Salon Marketing And Displays

If you’re quite active on Instagram, you probably know just how common inspirational quotes are on the platform. The truth is, they work. They never cease to get engagement. But this doesn’t just happen on Instagram: people simply love relating to positive statements! That’s also why many salons and spas these days will have light … Continued

5 Ways A Brand New Salon Or Spa Can Look Established

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele… I mean, the list goes on. In fact, poor planning and preparation is part of why so many new businesses fail. A … Continued