Where leaders love to learn

When Your Software Stops Matching Your Standards

Nicholas Nicola, founder of Allertons, on standards, scale, and why the right partner matters when your business is growing. For premium salons, the danger rarely shows up as one big failure.It shows up as friction. Small moments where the experience you want to deliver no longer matches what your systems can support. Moments your clients … Continued

What a “Simple” Payment Really Costs a Salon

On average, salon teams spend 45 hours a month dealing with payment-related admin after the client has already left. This doesn’t mean 45 hours taking payments; that’s 45 hours untangling them. These situations could include cash-ups that take longer than planned, deposits that need chasing or explaining, or tips that raise questions rather than landing … Continued

Cut the Chaos: Why Resilient UK Hair Salons are Tightening What They Can Control, and Strengthening What Supports Them

For much of the past two years, running a hair salon in the UK has felt like navigating uncertainty on multiple fronts. Rising costs, staffing pressures, regulatory change, and tax decisions have combined to squeeze margins and confidence. Many owners feel they have been asked to absorb change largely beyond their control, while still delivering … Continued

Beating the January Slump: Using OBM to Drive Bookings & Boost Visibility

For most businesses in the professional hair and beauty industry, January marks the quietest month of the year. While this seasonal slowdown is predictable, it doesn’t have to be inevitable. That’s where Phorest’s On Behalf Marketing (OBM) solution comes in. OBM helps salons maintain consistent marketing visibility and steady bookings throughout the year, without relying … Continued

How to Build Trust and Credibility on Social Media as a Medi-Aesthetic Clinic

Long gone are the days when social media was an optional extra to promote your medi-aesthetic clinic. Now, if you aren’t utilising the power of social platforms, you are automatically putting your business on the back foot of your competitors. The good news? You don’t need high-budget videos or millions of followers to build credibility. … Continued

What Quality Assurance Really Means for Your Spa, Clinic, and Salon Software

A peek behind the curtain: how rigorous testing ensures reliability, data safety, and smooth day-to-day operations for busy salons, spas, and clinics. “In a salon, clinic, or spa, confidence begins in the mirror — but it’s sustained by the systems you can trust behind the scenes.” The usual rhythm of a busy salon, spa, or … Continued

Unlock Your Salon, Spa, or Clinic’s Potential with Phorest Ads Manager

Ready to transform interest into confirmed bookings and grow your salon, clinic or spa? Phorest Ads Manager is your revolutionary tool for social media advertising, designed to effortlessly connect your services with the right audience. More than just an ad platform, it’s your dedicated growth partner, streamlining ad creation and client targeting. What truly sets Phorest Ads Manager apart … Continued

Partnership Marketing: The Strategy Every Hair, Beauty & Aesthetics Business Needs 

In the professional hair and beauty industry, great relationships have always been at the heart of success. Today, those relationships are going beyond the chair and treatment room, expanding into the ways that salons, clinics, and spas market themselves.  In the age of information overload, consumers are bombarded with advertising, and traditional marketing struggles to … Continued

Celebrating 10 Years of the Phorest Client Experience Awards

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, … Continued