Where leaders love to learn

Phorest Welcomes Former Davines Group CEO Paolo Braguzzi to Board of Directors

Today we are excited to announce a significant appointment to our leadership team, with the addition of Davines CEO of 17 years Paolo Braguzzi to our Board of Directors. After an extremely difficult year for salons and spas, with lockdowns and social distancing measures putting a huge strain on the industry, the new appointment is … Continued

7 Steps To A Booming Salon Business In 2021

You’ve put in the hours; you’ve mastered your artistry. Now it’s time to reap the rewards of your hard work and see real success. Thriving salon businesses don’t become successful by accident. Pure passion for succeeding goes a long way, but we know now more than ever that grit and determination need to be underpinned … Continued

9 Easy Ways To Get More Salon Bookings Through Your Website

In the marketing world, there is a phenomenon called the “build it and they will come” syndrome. Those affected by it believe that the mere creation of a website (or anything that supports bookings or sales for their business) will be enough to have people making salon bookings or purchases. Imagine for a second that you … Continued

Empower Teams & Drive Results With Phorest’s New Staff Performance Tool

Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential.

Why You’ll Want To (And How You Can) Maximise Every Client Visit In 2021

Despite it being as trying as a year can be, 2020 has shown the industry’s resilience and given salon owners worldwide new strategies and tactics to look at their business. It has also given many the chance to look at performance metrics from a different angle. However, it seems that every time you pick up … Continued

Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued

Taking Control Of Your Colour Business With Vish

Ask any owner or manager of a hair salon about colour waste, and most will say it’s a nightmare — rightly so. Hair colour services bring in a wide range of unexpected situations. When errors happen, they quickly become costly. Something “as small as” unbalanced colour scales can have a colourist or assistant mix up … Continued

Digital Consultation Forms: A Step Closer To Your Safe & Paperless Salon

In the hair and beauty industry, consultations are paramount. While they help build relationships and trust, they also ensure risk assessments are done, provide essential information to therapists and stylists about the types of products and treatments that can be performed, and are an excellent resource for making recommendations and retailing products.

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with social distancing protocols in place, maintaining an engaging customer experience might feel slightly challenging. From cleanliness procedures to booking appointments and selling retail, various processes … Continued