Where leaders love to learn

The Importance Of Choosing A Comprehensive Insurance Policy

*Please note that the following information may differ from country to country. ESA Consultants operates in Ireland. I’ll start this article by declaring my independence. I am not connected to any insurance company. However, 30 years of dealing with Safety and HR Legal matters has proven to me that only a fool in a fair … Continued

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. They’re like an additional memory card to your brain. Let’s be real; you can’t possibly remember every … Continued

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

Your staff team is one of, if not the most critical, elements to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, and enthusiastic team. One of the best ways, besides training, to guarantee your salon’s success is to hire the right people. “Where have all the good … Continued

The Salon Insider’s Guide To Surviving A Tax Inspection

The envelope from the HM Revenue and Customs (UK) or the Revenue Commissioners (Ireland) dropping through the door’s letterbox and onto the mat is normally most people’s nightmare scenario. Worse, when you open it and understand that the taxman wants to carry out a tax inspection, you panic a wee bit more. Whether it’s personal, VAT, … Continued

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, it’s time to start thinking about your salon or spa’s marketing strategies for the busy season. Of course, we’ve made it so that these November … Continued

Creating The Perfect Salon Email Campaign – The Salon Marketing Q&A #6

Watch The Salon Marketing Q&A now! This episode is dedicated to crafting the right kind of salon email campaign.

Enter To Win A One-Year Industry Magazine Subscription!

About a year ago, we listed 8 industry magazines and publications to help you stay on top of current trends and events. In this list, we had HJi (Hairdressers Journal Interactive), Professional Beauty / Professional Spa & Wellness, Irish Beauty, NHF (National Hairdressers’ Federation), The Salon Magazine, Modern Spa Magazine, Creative HEAD and Salon Magazine. Now, because we have no idea who will … Continued

6 Management Styles And How They Apply To Salons And Spas

Management styles will always vary from one manager to another. What suits your team may not suit another. However, knowing how you manage is key to optimising your leadership skills. What are management styles, and what various results they can deliver?

Get Your Copy: The 2017 Salon Owner’s Guide To Facebook

With close to two billion monthly active users, Facebook is too big to ignore. And while the platform represents a huge potential market for your social media efforts and business, there’s a hiccup. It’s becoming increasingly difficult to stand out from the crowd without paying for advertising. Which brings me to this one big question: … Continued