Where leaders love to learn

Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then read on, and we’ll show you why a proper salon mission statement is needed and how to write it correctly! This should tie in nicely … Continued

#30Days2Grow Interview Series: Ellen Kavanagh of Waxperts

As you may have noticed, we haven’t released our monthly marketing ideas & toolkit, nor have we published an interview with an industry thought-leader. There’s a simple reason for this: #30Days2Grow. Join over 1,200 salons on this challenge throughout the month of July and you’ll grow your business. Guaranteed. As for industry interviews, we’re putting … Continued

A Letter From CEO Ronan Perceval To The Salon Industry

For nearly 14 years, we have been working with the salon industry and its business owners to help get their clients back in more often, and spending more. I spent the first 9 of those years out on the road visiting salon owners every day – first in Ireland and then the UK. It was … Continued

Enter This Salon Print Giveaway For A Chance To Win!

Last month, we introduced the Phorest monthly giveaways and kicked it all off with 5 copies of Phil Jackson’s ‘Hairy Book Of Email’ to give away! This month, we’re hosting a salon print giveaway, and the more you share, the more chances you have to win!

When The “Fingers Crossed” Salon Management Style Isn’t Suitable

I often coach clients whose attitudes, when facing adversity, is to cross their fingers and hope all will turn out to be okay in the end. Fingers crossed, head in the sand – or whichever way you want to call it – is a salon management style that often exists, and to be fair, isn’t wrong … Continued

Phorest Salon Owners Summit 2018 Update: Early Bird Tickets Selling Out Fast!

In the last announcement we brought you, we revealed out first speaker: Steve Martin. In this Salon Owners Summit 2018 Update, we’re excited to introduce our second speaker: Gavin Hoare! At next year’s Salon Owners Summit, you will hear from some of the world’s best thought leaders on how to grow your business to new heights and take … Continued

Hiring Great Salon Staff: Why You Shouldn’t Call A Reference

Standard practice in reference checking usually looks something like this: you’ve interviewed the candidate a couple of times, and they’ve made it to the reference-checking stage. They have provided you with 2 references, which you cold call. Half the time, it may feel like you are an inconvenience, but some boxes are ticked and that’s … Continued

Congratulations To All Phorest Client Experience Award 2017 Recipients!

Back in 2015, we decided to create the Client Experience Award as a tangible display of the consistent dedication required to provide your clients with a five-star experience. It’s that time of the year again when we take the time to congratulate and celebrate your hard work, passion & dedication. The Phorest Client Experience Award 2017 recipients … Continued

Take Part In The Brand New #30Days2Grow Salon Challenge

Expenses have gone up. Wages have gone up. When it comes to salons, financially, everything seems to be going up… Except for your average client bill! Not knowing where to start, many salons are facing a real dilemma with trying to raise their revenue. That is where the #30Days2Grow salon challenge, powered by Phorest Salon Software, … Continued