Where leaders love to learn

Get Your Copy: The Salon Owner’s First Steps To Online Reputation eBook

You know from your clients that you have an excellent in-store reputation, but do you know what they’re saying about you online? “The Salon Owner’s First Steps To Online Reputation Management” eBook hopes to be a helping hand in learning exactly how to take control of how clients treat, react and rate your business online. If … Continued

Marketing To Mature Hair And Beauty Clients In The Digital Age

I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods to do so, there’s one opportunity we haven’t addressed yet on The Phorest Blog: marketing to mature hair and beauty clients. In this article, I’ll … Continued

Salon & Spa Hashtag Etiquette: The Do’s & Don’ts

When posting salon news, special offers and latest promotions on social media, one way to ensure that you reach a lively, chatty audience is to use hashtags. In fact, we have quite a few salon or spa hashtag ideas right here. But hashtags can be a touchy subject: there are a few etiquette rules that you … Continued

The Working Parent Blues, Or How To Work From Home With A Child

We’re going to kick off something a little different today! Over the past couple of years, I have had numerous requests to focus on an area of interest for so many professionals in the hair and beauty industry. And that is how to successfully balance being a working parent.

The Ins And Outs Of Selling More Retail

Let’s talk about Lisa, an award-winning stylist in a hair salon in Birmingham. She is passionate about hair, but there’s an elephant in the room. She hates selling retail because she says: “I’m just not a salesperson. I love to make people look and feel like a million dollars. Selling more retail is not what I’m about.”

5 Expert Tips For Improving Salon Team Morale And Overall Business

“How can I motivate my team?” This is possibly the most difficult question to answer without spending a little time with the team in question. And while there are a lot of articles on the internet about ways to deal with the new generations, the older generations sometimes also play a part in the equation. … Continued

Should You Throw A Salon Open House?

Whether you’ve just opened your doors or you’ve been around for years, it’s always nice to drop your local community a little reminder that your business is right around the corner. One way that has been proven successful for salon/spa owners is to invite clients and locals to a fun and lively salon open house … Continued

15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – … Continued

How To Conduct Amazing One-To-One Staff Feedback Meetings

A couple of months ago, one of our collaborators, Valerie Delforge illustrated how communication levels within your team had direct repercussions on your salon’s success. It’s one thing to make the resolution of meeting up with members of your team, but it’s another thing to conduct these meetings in an efficient manner. So whether you don’t … Continued