Where leaders love to learn

How Damaging Can Your Salon Social Media Competitions Be?

Ah, the trusty salon social media competitions… What a great way to get a surge of new followers for your business page! They can be fun, they can be quick and they can really help get your name out there. However, the cons of salon social media competitions may just outweigh the pros. Don’t believe … Continued

Should Beauty Salons Use Staggered Pricing?

In our last article, we discussed how to make pricing irrelevant. Today, we are going to follow that up with a new type of payment model: Staggered pricing. This is something that the hairdressing industry have been doing it for years. Why not the beauty industry? If you have 2 therapists in your salon and … Continued

The Salon Owners Summit 2016 – In Your Own Words

And That’s A Wrap on The Salon Owners Summit 2016! First off, on behalf of all the speakers and staff, I would just like to say Thank You so much to all the attendees who helped bring the magic to an event centered around creating Magical Client Experiences.

5 Keys To Nailing Your Salon & Spa New Years Resolutions

Welcome to 2016! Here is our mission: Together we will ensure that the next 12 months, the next 365 days, the next 8,760 hours are going to be the absolute best your salon has ever seen. And let’s start by ensuring that those salon and spa New Years Resolutions you’ve thought about are actually accomplished. And … Continued

3 Overlooked Consequences Of Not Going Mobile With Your Salon

No, we don’t mean selling your premises and taking to the road. We mean getting your salon on the one place we know for certain that your clients are focusing their attention on: their phones! We have written some articles in the past on The Difference Between A Salon App & A Salon Website and The Digital Diary … Continued

Exquisite Salon Decoration Ideas For Christmas

We had such an amazing response to our last article where we gave you fine readers a FREE salon Spotify Christmas playlist. We also received a couple of requests for salon blog topics. One that was reoccurring was some salon decoration ideas for Christmas. So, being the noble, diligent artisans that we are, we decided … Continued

It’s Not Personal… Just Business: Converting Your Salon Facebook Page

When Facebook first washed up on the shores of the world wide web 11 years ago, it was very different that it is now. One of the big differences was that that there was no such thing as a business page. It was all friends pages. However, once the company exploded onto the scene, businesses … Continued

Here are 4 SMS Templates that will cause a booking frenzy in your salon this Christmas

Now that the dark evenings and chilly weather are here, it is time to to take full advantage of the holiday season and get your clients booking their appointments this week! One of the best ways to reach them is to schedule your salon SMS marketing campaigns for November & December! As you may know, SMS is … Continued

Your Salon Christmas Marketing Secret Weapon

October 31st has passed and Halloween is behind us. As people around the world are nursing their well earned hangovers and trying to get that left over make up from behind their ear, they are confronted by one thing: Christmas Marketing! Yeah, that’s right. The beginning of November officially kicked off the BIG marketing push for … Continued