Where leaders love to learn

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued

Pro Beauty North 2015 – Special Announcement

Don’t you hate those seminars where somebody stands on a stage and rattles off generic statements about business that you’ve heard a thousand times before? The problem with those talks is that they don’t actually give you any practical information or ideas that you can implement into your business in order to grow your client list … Continued

STOP making it so difficult for your clients to make a booking.

A lot of you already know that online booking is a very useful tool for bringing more clients into your business. Not only does it take away a lot of the stress of managing appointments and worrying if your client will actually arrive, it also makes booking with your salon a much more convenient experience … Continued

This is your chance to make a difference!

We’re teaming up with our friends in Lovin’ Dublin (you may remember their founder Niall Harbison spoke at the Salon Owners Summit 2015) to really make a difference. Phorest and Lovin’ Dublin are working with businesses all across Dublin including salons and restaurants to make a serious difference to Unicef’s amazing Child Refugee Crisis Fund. … Continued

4 Salon Email Marketing Tricks That Will Get Your Salon More Money

Okay, let’s get down to business today. We need to get more clients booking appointments with you. And we need to do that NOW! 🙂 I’ve been doing a lot of research into salon email marketing these days. And I have discovered a couple of errors that reoccur time and time again in salon email … Continued

Salon Spotlight: Presenting The World Renowned Salon Owner, Author & Educator…

We are absolutely thrilled to announce our latest speaker for the upcoming Salon Owners Summit: internationally acclaimed cutter, educator, author and hairdresser, Antony Whitaker! Salon Spotlight

Salon Upselling: Learning the fine art of finessing

**GUEST POST** If you are an avid bridge player (which, let’s face it, most of us are not), you will know of the term ‘to finesse.’ This means to get something extra that you were not banking on but planning for. Today we are going to figure out how you can finesse (upsell) with clients … Continued

A BIG Thank You!

As you may have heard, each year, the team at Phorest try to give a little back to the local community. Last year we raised over €4,500, rolled up our sleeves and (in keeping with our namesake) restored a dilapidated garden at a hospital for patients suffering from dementia. Well, this year the Phorest team were back at … Continued

Become A Master Of Customer Service Through Your Salon Client Card!

I’m sure you have heard the saying ‘information is power’. This is especially true when it comes to technology. The more you put in the more you get back! The Salon Client Card is your most vital tool in capturing this information but it is unfortunately one of the most under-utilised resources in many salons. … Continued